Senior Digital Strategist

Forward Financing LLC; Washington (District of Columbia); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Home office stipend

Flexible hours outside peak periods

100% remote, nationwide

Career growth opportunities

Job summary

Forward Blue in the United States is seeking a Senior Digital Strategist to own the fundraising program from idea to inbox. You will write or edit copy, build audience segments, run tests, QA sends, and report results.

This is a cycle role with potential for permanency, and some nights/weekends may be required when deadlines hit. You will manage end-to-end email and SMS production, optimize campaigns, and coordinate with consultants and vendors to drive revenue and growth.

Qualifications

• 4+ years on the email or SMS team of a campaign, PAC, advocacy group, or digital firm with small-dollar fundraising responsibility.
• Hands-on build experience in at least one mass email platform or CRM; you have built sends and segments yourself.
• Track record of designing A/B tests, reading results, and acting on them.
• Fast, clean fundraising copy with strong editing and proofreading discipline.
• Comfort with spreadsheets for pulling, cleaning, and summarizing send and revenue data.

Responsibilities

• Write, edit, and fact-check fundraising emails and SMS in our house voice.
• Build sends end-to-end in email and SMS platforms with content, links, forms, and scheduling.
• Create and maintain audience segments, suppressions, and send rules for targeted messaging.
• Run QA on every send and fix issues promptly.
• Plan and run A/B tests on subject lines, senders, etc., and push winners to the full list.
• Monitor deliverability, reports on revenue and engagement, and coordinate with consultants/vendors.

Skills

Email marketing

SMS marketing

A/B testing

Copy editing

Data analysis

Tools

ActionKit

NGP/EveryAction

Action Network

Switchboard

Job description

About the role

Forward Blue is a grassroots-funded progressive PAC that raises money and builds power for bold Democrats nationwide and turns out low-propensity young voters.

We're hiring a Senior Digital Strategist to own day-to-day production of our fundraising program. You will take a fundraising push from idea to inbox: write or edit the copy, build the segments, set up and read the tests, QA every send, and report what worked. This is a cycle role with the opportunity to become permanent, with an estimated end date of November 31, 2028.

What you'll do

Production (most of your week)

• Write, edit, and fact-check fundraising, petition, and survey emails and SMS in our house voice.
• Build sends end-to-end in our email and SMS platforms: content, links, fundraising forms and refcodes, sender details, and scheduling.
• Build and maintain audience segments, suppressions, and send rules so each message reaches the right supporters.
• Run a written QA checklist on every send and own the fix when something slips through.

Testing and optimization

• Plan and run A/B tests on subject lines, senders, asks, formats, and send times, then pick winners and push them to the full list.
• Keep a testing log and turn results into concrete changes to copy and targeting.
• Propose new tests and tactics, and kill the ones that don't earn their place.

List health and reporting

• Monitor deliverability, inbox placement, and engagement, and manage onboarding, reactivation, and sunset streams.
• Produce weekly and campaign-level reports on revenue, list growth, and engagement for leadership.
• Work with consultants and vendors on paid list growth, ads, and outsourced fundraising, and hold them to clear targets.
• Be available for rapid response, including some nights and weekends when news breaks or deadlines hit.

What you bring

Required

• 4+ years (or two full cycles) on the email or SMS team of a campaign, PAC, advocacy group, or digital firm, with direct responsibility for small-dollar fundraising sends.
• Hands‑on build experience in at least one mass email platform or CRM (ActionKit, NGP/EveryAction, Action Network, Switchboard, or similar). You have built sends and segments yourself, not just written copy for someone else to load.
• A track record of designing A/B tests, reading results correctly, and acting on them.
• Fast, clean fundraising copy, plus the editing and proofreading discipline to catch errors in other people's drafts.
• Comfort with spreadsheets for pulling, cleaning, and summarizing send and revenue data.

Preferred

• Experience with seven- or eight-figure digital fundraising programs.
• Broadcast and P2P SMS production.
• Basic HTML for email templates.
• Hex, SQL or a BI tool for self-serve reporting.

This role is probably not a fit if

• Your experience is mainly paid media, social, communications, or press. We value those skills, but this job is focused on fundraising efforts.
• You have written fundraising copy but have never built, segmented, or QA'd sends in the platform yourself.
• You are looking for a strategy-only role or a micromanaging leadership structure. This is a hands‑on seat on a small team.
• You are early in your career or looking for your first political job. We'd love to hear from you for future junior openings.

Compensation and benefits

• Employer-paid Platinum health, dental, and vision coverage
• Generous paid vacation and sick leave
• Flexible hours outside peak periods
• Home office stipend
• 100% remote, open to candidates anywhere in the United States

At Forward Blue, we’re building a team as bold and diverse as the movement we’re fighting for. We’re looking for creative thinkers, problem‑solvers, and passionate advocates — especially young folks, people of color, and LGBTQ+ individuals — to join us.