Senior Digital Strategist

Carnegie Dartlet; Carnegie (Allegheny County); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading higher education marketing firm in the United States seeks a Senior Digital Strategist to oversee the execution of digital media campaigns. The ideal candidate will have 2+ years of experience in digital marketing, strong analytical skills using tools like Google Analytics, and a Bachelor’s degree in Marketing or Advertising. This role involves collaboration with clients and internal teams to achieve campaign goals and requires excellent communication skills. The company values innovation and equal opportunity in the workplace.

Qualifications

• 2+ years of experience with digital media planning and execution of digital marketing campaigns.
• Experience using data visualization tools like Google Analytics and Google Looker Studio.
• Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360.

Responsibilities

• Plan and oversee paid search, display, streaming, and paid social media campaigns.
• Prepare strategic, multichannel media plans/budgets for clients.
• Provide monthly and ad-hoc reporting and analysis for clients.

Skills

Oral and written communication skills

Data trend analysis

Attention to detail

Problem-solving skills

Time management

Education

Bachelor’s degree in Marketing/Advertising

Tools

Google Analytics

Asana

Google Looker Studio

Google Ads

Meta Ads Manager

Job description

The Senior Digital Strategist plans and strategically oversees the execution of paid search, display, streaming, and paid social media campaigns. They work closely with our entire Digital Marketing team on strategic oversight and relationship management of Carnegie’s higher education clients, with particular focus on our large, complex clients. This includes all aspects of our clients’ campaign execution, from proposal development and media plan creation to end‑of‑contract reporting and analysis.

Duties and Responsibilities:

• Campaign Set Ups and Management
  • Architect complex, integrated digital strategies driven by our clients’ business marketing goals and objectives independently with little daily managerial oversight required
  • Identify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical execution
  • Prepare strategic, multichannel media plans/budgets for existing and potential new clients
  • Oversee the execution of clients’ campaigns, ensuring goals are being met by working closely with platform specialists to continually optimize campaigns
• Reporting and Analysis
  • Provide in-depth monthly and ad‑hoc reporting and analysis for clients using Google Analytics, Google Looker Studio, and platform reporting tools
  • Analyze data in aggregate, identify short‑term and long‑term trends, and make thoughtful recommendations accordingly
• Client Interaction
  • Foster client‑agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices
• Internal Teams
  • Keep up‑to‑date on digital landscape trends, emerging platforms, and industry news
  • Show thought leadership through contributions to team meetings, including bringing forward ideas around process improvements, strategic testing, and ways to increase client satisfaction/campaign success
• Supervisory Responsibilities
  • Supervise client accounts led by junior and mid‑level strategists for added support and mentorship, and to ensure a strong client relationship is maintained.
  • Assist in training and onboarding new team members on processes and daily tasks as needed

Knowledge/Skills/Abilities:

• Clear oral and written communication skills, both internally and externally; can confidently speak to and present on campaign performance with both clients and internal Digital team members
• Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics
• Excellent attention to detail and the ability to effectively multitask in a deadline‑driven atmosphere
• Experience with Asana or other project management software tools a plus
• Demonstrated problem‑solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods

Credentials and Experience:

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• 2 or more years of experience with digital media planning and/or execution of digital marketing campaigns
• Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics
• Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP required
• Google Ads and/or Google Analytics certifications a plus

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal‑opportunity employer.