Senior Digital Product Manager, DTC & Runner Experience

Brooks Running; Seattle (WA); On-site; USD 134,000 - 215,000; Full time

Benefits offered by this job

Medical/Dental/Vision insured

Paid time off and holidays

401K Savings Plan and match

Product discounts and fitness perks

Job summary

Brooks Running is seeking a Senior Digital Product Manager to connect customer, business, and technical teams. You will guide new digital initiatives across Brooks’ Direct-to-Consumer channels, partnering with eCommerce, Customer Support, Digital Marketing, and product teams to deliver a frictionless runner journey.

You will translate product strategy into roadmaps, advocate for the runner, and drive data-informed decisions that align with Brooks’ financial goals and market context.

Qualifications

• Bachelor’s degree required; 7+ years digital product experience preferred.
• Experience in direct-to-consumer and omnichannel spaces including eCommerce.
• Strong communication and ability to influence executives and teams.

Responsibilities

• Lead omnichannel product discovery and drive DTC growth through innovative features (e.g., AI-enabled tools).
• Build and maintain relationships with business leaders and stakeholders to advocate the product roadmap.
• Translate strategy into a prioritized, data-driven product backlog and roadmap.
• Collaborate with cross-functional teams to ensure seamless runner experiences on Brooks’ platforms.
• Mentor delivery teams and clarify requirements throughout the project lifecycle.

Skills

Digital product management

Omnichannel

eCommerce

Stakeholder communication

Data-driven decision making

Education

Bachelor’s degree in Business or Computer Science

Tools

AI tools

Job description

Brooks Running is seeking a Senior Digital Product Manager to connect customer, business, and technical teams. You will guide new digital initiatives across Brooks’ Direct-to-Consumer channels, partnering with eCommerce, Customer Support, Digital Marketing, and product teams to deliver a frictionless runner journey.

You will translate product strategy into roadmaps, advocate for the runner, and drive data-informed decisions that align with Brooks’ financial goals and market context.