Senior Digital Product Manager

Brooks Running; Seattle (WA); On-site; USD 134,000 - 215,000; Full time

Benefits offered by this job

Medical/Dental/Vision insured

Paid time off and holidays

401K Savings Plan and match

Product discounts and fitness perks

Job summary

Brooks Running is seeking a Senior Digital Product Manager to connect customer, business, and technical teams. You will guide new digital initiatives across Brooks’ Direct-to-Consumer channels, partnering with eCommerce, Customer Support, Digital Marketing, and product teams to deliver a frictionless runner journey.

You will translate product strategy into roadmaps, advocate for the runner, and drive data-informed decisions that align with Brooks’ financial goals and market context.

Qualifications

• Bachelor’s degree required; 7+ years digital product experience preferred.
• Experience in direct-to-consumer and omnichannel spaces including eCommerce.
• Strong communication and ability to influence executives and teams.

Responsibilities

• Lead omnichannel product discovery and drive DTC growth through innovative features (e.g., AI-enabled tools).
• Build and maintain relationships with business leaders and stakeholders to advocate the product roadmap.
• Translate strategy into a prioritized, data-driven product backlog and roadmap.
• Collaborate with cross-functional teams to ensure seamless runner experiences on Brooks’ platforms.
• Mentor delivery teams and clarify requirements throughout the project lifecycle.

Skills

Digital product management

Omnichannel

eCommerce

Stakeholder communication

Data-driven decision making

Education

Bachelor’s degree in Business or Computer Science

Tools

AI tools

Job description

Job Requirements

As the Senior Digital Product Manager at Brooks, you will link the customer, business, and technical worlds to develop and drive new digital initiatives that will grow and evolve Brooks’ Direct-to-Consumer business. Informed by both a deep understanding of the runner and the needs and concerns of Brooks business groups including eCommerce, Customer Support, Digital Marketing, and Footwear and Apparel Product teams, you will partner with business leaders and stakeholders to create a frictionless experience for the runner in their journey to find the right gear, tools, and experiences on their path to a better self. You will make decisions and recommendations for product strategies that are linked to business strategies and financial goals that reflect awareness of the market context. You will serve as an important representative for long- term business plans and continued investment.

Job Requirements

As the Senior Digital Product Manager at Brooks, you will link the customer, business, and technical worlds to develop and drive new digital initiatives that will grow and evolve Brooks’ Direct-to-Consumer business. Informed by both a deep understanding of the runner and the needs and concerns of Brooks business groups including eCommerce, Customer Support, Digital Marketing, and Footwear and Apparel Product teams, you will partner with business leaders and stakeholders to create a frictionless experience for the runner in their journey to find the right gear, tools, and experiences on their path to a better self. You will make decisions and recommendations for product strategies that are linked to business strategies and financial goals that reflect awareness of the market context. You will serve as an important representative for long- term business plans and continued investment.
You will be an effective communicator of objectives and priorities in a persuasive manner that builds support, consensus, and commitment across cross-functional teams to execute the product strategy. You will bridge the gap between business and technical engagement and serve as an advocate of the business to advise the digital delivery teams in the development of new solutions and enhancements that bring added value to runners on the Direct-to-Consumer platform.

Responsibilities

• Drive excellence in our omnichannel product discovery, product differentiation, search, and utilize innovative tools and systems (e.g., AI) to catalyze runner experience improvements and DTC growth.
• Develop and maintain strong relationships and communication with business leaders and stakeholders to represent and advocate on their behalf.
• Leverage a digital product management led delivery system utilizing objectives and key results that tie directly into our digital and Brooks strategic pillars.
• Understand key business results and performance indicators and represent the internal voice of the runner in order to uncover new opportunities to enrich and enhance the runner’s experience with our digital products.
• Prioritize and sequence a longer-term product roadmap according to business value and the business cycle.
• Gain cross-functional support through collaboration with internal and external delivery teams and lead discovery and planning meetings to ensure a thorough understanding of the problem space.
• Remain apprised of runner needs by conducting interviews, surveys, brainstorming sessions, trade studies, voice of customer, and market research analysis.
• Use customer, product, and market analytics to inform and influence data-driven decisions and recommendations on product strategy.
• Transition projects to engineers, product owners, and implementation technical project managers and collaborate to help make decisions informed by the product vision and budget.
• Provide support during the project lifecycle by clarifying business requirements to delivery teams.

Work Experience

• Bachelor’s degree in Business, Computer Science, equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 7+years of experience in digital products with 5+ years in a product management role
• Experience in the direct-to-consumer and omnichannel space; eCommerce experience highly preferred
• Ability to translate product strategy and vision into a product roadmap
• Exceptional communication skills and ability to influence colleagues and executives
• Ability to evaluate information from multiple sources, reconcile inconsistencies, and determine a path forward
• Exemplify leadership through collaboration, staying curious, data obsession, measurement focus, and working cross-functionally with other teams in digital marketing, eCommerce, customer support, sales
• Excel in gathering and documenting use cases and business requirements
• Familiarity with the principles of design thinking and lean and agile software delivery
• Analytical with the ability to prioritize and make tradeoffs; proven ability to leverage data in decision-making
• Experience building new processes and scaling organizations
• Embraces and lives the Brooks values!

Benefits

Brooks is proud to offer a robust benefits package to our employees and their families!

• Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
• Location- You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

Compensation

The pay range for this position, based out of the Brooks Seattle HQ, is $134,295 - $214,894 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.