Senior Digital Performance Analyst

Michael Aaron Staffing, LLC; Town of Florida (NY); Hybrid; USD 60,000 - 100,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Michael Aaron Staffing, LLC is seeking a Senior Digital Performance Analyst for a hybrid role serving the North Florida market. You will ensure accurate tracking, optimize Google Ads accounts, and align digital strategies to outperform competitors.

Relocation assistance is offered; immediate start. Ideal candidates have automotive dealership marketing experience and strong analytics capabilities to drive lead quality and ROI.

Qualifications

• Automotive dealership marketing experience is highly preferred.
• Enhanced Conversions
• Conversion Tracking
• Inventory Feed Management
• Search Campaign Strategy
• Performance Max Strategy
• Basic HTML/CSS
• Technical SEO
• Strong analytical and troubleshooting skills

Responsibilities

• Build and optimize Google Search, Performance Max, Vehicle Listing Ads (VLA), Demand Gen, Display, and YouTube campaigns
• Develop advertising strategies based on dealership inventory, market demand, and business objectives
• Continuously improve lead quality, cost per lead, and return on ad spends

Skills

Google Ads

Analytics & Tracking

Performance Max

SEO basics

HTML/CSS basics

Troubleshooting

AI tools familiarity

Tools

Google Analytics

Google Merchant Center

Inventory Feeds

CRM Import

Cross-Domain Tracking

Job description

Senior Digital Performance Analyst paying up to $100K for a stable and growing marketing agency in the North Florida area. The Senior Digital Performance Analyst will be responsible for ensuring every client has accurate tracking, inventory feeds, properly configured Google Ads accounts and digital marketing strategies that consistently outperform the competition. This position is perfect for a technical marketing professional who understands the entire Google ecosystem (from click to conversion).

This is a HYBRID position and is available IMMEDIATELY!

Company will offer relocation to the right candidate.

RESPONSIBILITIES:

• Build and optimize Google Search, Performance Max, Vehicle Listing Ads (VLA), Demand Gen, Display, and YouTube campaigns
• Develop advertising strategies based on dealership inventory, market demand, and business objectives
• Continuously improve lead quality, cost per lead, and return on ad spends

Google Analytics & Tracking:

• Enhanced Conversions
• Conversion Tracking
• Event Tracking
• CRM Conversion Imports
• Cross-Domain Tracking
• Conversion Troubleshooting

Google Merchant Center & Inventory Feeds:

• Troubleshoot inventory feed issues
• Resolve disapproved vehicles
• Ensure inventory syncs correctly
• Optimize Vehicle Listing Ads
• Build inventory segmentation strategies
• Improve feed quality and performance

Website Performance & SEO:

• Review landing pages for conversion optimization
• Identify website improvements that increase lead volume
• Assist with technical SEO
• Improve user experience and conversion rates

AI & Automation

• Use AI tools such as ChatGPT, Gemini, Claude, and other emerging technologies to improve campaign management, reporting, research, workflow automation, and operational efficiency.

QUALIFICATIONS

• Automotive dealership marketing experience is highly preferred
• Enhanced Conversions
• Conversion Tracking
• Inventory Feed Management
• Search Campaign Strategy
• Performance Max Strategy
• Basic HTML/CSS
• Technical SEO
• Strong analytical and troubleshooting skills