Senior Digital Paid Retail Media Manager

Skai; Seattle (WA); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Skai seeks a Senior Expert Services Manager to lead enterprise retail media accounts, owning strategy, performance and outcomes from planning to execution. You will advise clients across networks like Amazon and Walmart, plan budgets, and guide strategic reviews, working with product, sales and engineering teams.

The role is US-based with up to 15% travel and a hybrid work arrangement. You will build custom analyses and reports, assess performance drivers, and mentor peers, contributing to

Qualifications

• Enterprise retail media ownership accountability through execution.
• Hands-on across Amazon/Walmart: Sponsored Products/Brands/Display, DSP, Walmart Connect.
• Ability to build custom analyses beyond standard reporting.
• Root-cause analysis tied to client business objectives.
• Fluency in retail media ecosystem concepts (1P/3P, DSP, shopper marketing).
• Proficiency with generative AI tools for data shaping and reporting.

Responsibilities

• Own strategy, performance and outcomes for an assigned book of enterprise retail media accounts.
• Plan, build and optimise campaigns across networks with hands-on management as needed.
• Investigate performance issues and provide actionable recommendations.
• Advise on media planning, budgets and best practices across networks.
• Lead QBRs and strategic reviews; support renewals and growth discussions.
• Create custom analyses, reports and automations when templates fall short.
• Act as regional SME and mentor junior colleagues.
• Collaborate with product, sales, technical account management and sales engineers.

Skills

Enterprise retail media ownership

Amazon & Walmart full stack

AMC beyond templates

Analytical depth

Retail media ecosystem fluency

Generative AI tools (Claude)

Strategic translation

Stakeholder management

Cross-functional operation

Ownership & follow-through

Tools

Vendor Central

Seller Central

Amazon DSP

Walmart Connect

Claude (AI)

Job description

Description

Ready to take your career to the next level?

Skai is looking for the best and the brightest to join our family. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!

The Senior Expert Services Manager is a senior practitioner and strategic advisor for Skai's enterprise retail media clients. You own the strategy, the performance and the outcome of an assigned book of accounts, from planning through hands-on execution, and you are the person clients rely on to make sense of a fragmented and fast-moving retail media landscape.

The role sits where deep channel expertise meets strategic consulting. The work is as much about asking the right question as running the right campaign: understanding what the client's business is actually trying to achieve, getting to the real cause of what the data is showing, and building a plan and a narrative the client can act on.

Working with the Retail Media Expert Services Director, you will serve external clients and act as one of our retail media experts for the region, supporting internal stakeholders and helping shape where Skai's platform goes next.

Duties and Responsibilities:

• Own the strategy, performance and outcomes of an assigned book of enterprise retail media accounts
• Plan, build and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day management as the account requires it
• Investigate performance issues and opportunities, and bring recommendations clients act on
• Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practice
• Lead QBRs and strategic reviews, and support the client services team on renewals, growth conversations and escalations
• Build custom analyses, reports and automations where the standard tools and templates fall short
• Serve as the retail media subject matter expert for the region, supporting internal stakeholders across the business
• Mentor less experienced colleagues and contribute to team playbooks and process
• Partner with product development, sales, technical account management and sales engineers to drive platform innovation and capture market opportunity

Requirements

We care more about what you have done than how long you have been doing it, so the requirements below are written as evidence rather than years. Expect to speak to them concretely.

Technical skills, required:

• Enterprise retail media ownership, as the senior owner accountable for strategy through execution rather than delivering someone else's plan.
• Amazon and Walmart, full stack (search and DSP). Hands-on across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search and Walmart DSP, plus Vendor Central, Seller Central and the 1P versus 3P distinction.
• AMC beyond the out-of-the-box templates, used to answer questions standard reporting cannot, build custom audiences and analyses (for example incrementality or multi-touch attribution), and change what a client does next.
• Analytical depth. Root-cause analysis rather than surface reporting, and the judgement to tie metrics back to the client's actual business objectives rather than optimising to a dashboard.
• Retail media ecosystem fluency. How retailer economics, onsite, offsite and DSP, 1P and 3P, and shopper marketing fit together, and why a tactic that works on one network fails on another.
• Advanced use of generative AI tools such as Claude to produce your own technical outputs, from reshaping data to reports, automations and custom agents. A software engineering background is not required.

Ways of working, required:

• Strategic translation. Turning ambiguous client goals into strategy, plans and narratives clients can carry to their own leadership, built around Skai's technology and the right partners.
• Stakeholder range. Credible from the analyst running day-to-day to the executive who owns the budget, within the same account.
• Cross-functional operation. Fast-paced, matrixed environments where delivery depends on teams that do not report to you.
• Ownership and follow-through. Takes problems to resolution rather than to the next person, picks up what is unowned, and does the right thing because it is right rather than because it was asked for.

Strongly preferred:

• Breadth across other retail media networks: Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Amazon Retail Ad Service. Breadth across several matters more to us than depth in any single one.
• Agency-side background. This is the most directly relevant experience for the role, though we welcome strong candidates from the brand, retailer and platform sides.
• Coaching and informal leadership. You have mentored or trained less experienced colleagues, or built playbooks and documentation that outlast your involvement, and you are interested in growing into people management.
• Commercial exposure. Retention and growth of a book of business, QBRs with economic buyers, scoping new work.
• Total commerce context. Familiarity with how retail media sits alongside shopper marketing, trade budgets and joint business planning with retailers.
• Skai, or a comparable retail media or search management platform.
• Collaborating with a global team, both locally and virtually.

Location and travel

• US-based
• Ability to travel up to 10-15%

We are hybrid for the long term - with a great home/ office work mix, passionate and diverse team members, and a vibrant company culture.

The salary range for this position is $100,000-120,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.

Equal Opportunity Employer

Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants with Disabilities

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai is an E-Verify employer