Senior Digital Paid Retail Media Manager

Skai; San Francisco (CA); Hybrid; USD 95,000 - 110,000; Full time

Job summary

Skai, a leading digital marketing platform, seeks a Senior Digital Paid Retail Media Manager to own strategy, performance and outcomes for enterprise retail media accounts. You will plan, execute and optimise campaigns across Amazon, Walmart, and other networks, while advising senior stakeholders and leading strategic reviews.

You will collaborate with a cross-functional team, mentor colleagues, and help shape platform innovation.

Qualifications

• Evidence-driven approach to strategy and execution for enterprise retail media accounts.
• Ability to plan, build and optimise campaigns across major retail networks.
• Expertise in translating client goals into actionable strategy and narratives.
• Proven capability to lead strategic reviews, renewals and growth conversations.
• Proficiency in building custom analyses and automations to augment standard tools.

Responsibilities

• Own the strategy, performance and outcomes of an assigned book of enterprise retail media accounts.
• Plan, build and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other networks.
• Investigate performance issues and opportunities, and provide actionable recommendations.
• Advise senior client stakeholders on media planning, budget allocation and best practices.
• Lead QBRs and strategic reviews, support renewals and growth discussions.

Skills

Retail media strategy

Amazon & Walmart DSP

Analytical thinking

Stakeholder management

Cross-functional collaboration

Generative AI tools

Strategic consultation

Tools

Vendor Central

Seller Central

1P vs 3P

Claude (AI outputs)

Job description

Senior Digital Paid Retail Media Manager

• Expert Services
• San Francisco, United States
• Senior
• Full-time

Description

Ready to take your career to the next level?

Skai is looking for the best and the brightest to join our family. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!

The Senior Expert Services Manager is a senior practitioner and strategic advisor for Skai's enterprise retail media clients. You own the strategy, the performance and the outcome of an assigned book of accounts, from planning through hands-on execution, and you are the person clients rely on to make sense of a fragmented and fast-moving retail media landscape.

The role sits where deep channel expertise meets strategic consulting. The work is as much about asking the right question as running the right campaign: understanding what the client's business is actually trying to achieve, getting to the real cause of what the data is showing, and building a plan and a narrative the client can act on.

Working with the Retail Media Expert Services Director, you will serve external clients and act as one of our retail media experts for the region, supporting internal stakeholders and helping shape where Skai's platform goes next.

Duties and Responsibilities:

• Own the strategy, performance and outcomes of an assigned book of enterprise retail media accounts
• Plan, build and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day management as the account requires it
• Investigate performance issues and opportunities, and bring recommendations clients act on
• Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practice
• Lead QBRs and strategic reviews, and support the client services team on renewals, growth conversations and escalations
• Build custom analyses, reports and automations where the standard tools and templates fall short
• Serve as the retail media subject matter expert for the region, supporting internal stakeholders across the business
• Mentor less experienced colleagues and contribute to team playbooks and process
• Partner with product development, sales, technical account management and sales engineers to drive platform innovation and capture market opportunity

Position Requirements:

We care more about what you have done than how long you have been doing it, so the requirements below are written as evidence rather than years. Expect to speak to them concretely.

Technical skills, required:

• Enterprise retail media ownership, as the senior owner accountable for strategy through execution rather than delivering someone else's plan.
• Amazon and Walmart, full stack (search and DSP). Hands-on across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Walmart Connect sponsored search and Walmart DSP, plus Vendor Central, Seller Central and the 1P versus 3P distinction.
• AMC beyond the out-of-the-box templates, used to answer questions standard reporting cannot, build custom audiences and analyses (for example incrementality or multi-touch attribution), and change what a client does next.
• Analytical depth. Root-cause analysis rather than surface reporting, and the judgement to tie metrics back to the client's actual business objectives rather than optimising to a dashboard.
• Retail media ecosystem fluency. How retailer economics, onsite, offsite and DSP, 1P and 3P, and shopper marketing fit together, and why a tactic that works on one network fails on another.
• Advanced use of generative AI tools such as Claude to produce your own technical outputs, from reshaping data to reports, automations and custom agents. A software engineering background is not required.

Ways of working, required:

• Strategic translation. Turning ambiguous client goals into strategy, plans and narratives clients can carry to their own leadership, built around Skai's technology and the right partners.
• Stakeholder range. Credible from the analyst running day-to-day to the executive who owns the budget, within the same account.
• Cross-functional operation. Fast-paced, matrixed environments where delivery depends on teams that do not report to you.
• Ownership and follow-through. Takes problems to resolution rather than to the next person, picks up what is unowned, and does the right thing because it is right rather than because it was asked for.

Strongly preferred:

• Breadth across other retail media networks: Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Amazon Retail Ad Service. Breadth across several matters more to us than depth in any single one.
• Agency-side background. This is the most directly relevant experience for the role, though we welcome strong candidates from the brand, retailer and platform sides.
• Coaching and informal leadership. You have mentored or trained less experienced colleagues, or built playbooks and documentation that outlast your involvement, and you are interested in growing into people management.
• Commercial exposure. Retention and growth of a book of business, QBRs with economic buyers, scoping new work.
• Total commerce context. Familiarity with how retail media sits alongside shopper marketing, trade budgets and joint business planning with retailers.
• Skai, or a comparable retail media or search management platform.
• Collaborating with a global team, both locally and virtually.

Location and travel

• US-based
• Ability to travel up to 10-15%

The salary range for this position is $95,000-110,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.

More about Us:

The company offers best-of-breed advertising technology on the most impactful, highest-ROI media channels as well as a suite of data-driven insights, planning and measurement solutions to complement and maximize return from our solutions.

Established in 2006, we are a thriving organization, with a unique, vibrant startup culture with an incredible track record of success and an amazing future in sight!

We are hybrid for the long term - with a great home/ office work mix, passionate and diverse team members, and a vibrant company culture.

In addition, you will also receive:

• Dental and vision coverage
• Employee share options program
• Generous paid family leave policy
• Flexible hybrid working model
• Life insurance and short/long term disability
• Professional growth stipend
• Diversity and inclusion programs
• Office commuting benefits
• ClassPass Membership
• Volunteering and community opportunities
• Employee Assistance Program
• Company sponsored employee social events
• Office lunches and fully stocked kitchen

Equal Employment Opportunity:

Skai, Inc. is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.