Senior Digital & Omnichannel Marketing Lead

Corcept Therapeutics; New York (NY); Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

Corcept Therapeutics seeks a Senior Manager to lead digital and omnichannel marketing strategy focused on customer experience for endocrinology products. The role involves developing marketing automation capabilities, overseeing omnichannel campaign execution, and partnering with internal and agency stakeholders to drive market growth through innovative digital tactics.

Responsibilities include guiding marketing automation integration, developing strategy, sharing best practices, and

Qualifications

• Expertise in digital and non-personal promotions content management.
• Experience with marketing automation platforms and CRM systems.
• Knowledge of digital channel integration, capabilities, and optimization strategies.
• Experience managing agency relationships and marketing budgets.
• Ability to develop KPIs and translate data insights into strategic recommendations.
• Understanding of pharmaceutical regulatory and compliance requirements for digital content.

Responsabilités

• Guide integration of marketing automation technologies to individualize customer strategy and promotional execution.
• Develop and oversee comprehensive marketing automation strategy supporting market growth for endocrinology products.
• Identify and share journey orchestration, marketing automation, and digital channel best practices across organization.
• Partner with internal stakeholders and agencies to execute omnichannel and ecosystem optimization initiatives.
• Manage agency relationships, budget planning, and resource allocation for digital marketing tactics.

Connaissances

Digital promotions

Marketing automation

CRM systems

Digital channel optimization

Agency management

KPIs and data insights

Regulatory compliance

Outils

CRM software

Description du poste

Corcept Therapeutics seeks a Senior Manager to lead digital and omnichannel marketing strategy focused on customer experience for endocrinology products. The role involves developing marketing automation capabilities, overseeing omnichannel campaign execution, and partnering with internal and agency stakeholders to drive market growth through innovative digital tactics.

Responsibilities include guiding marketing automation integration, developing strategy, sharing best practices, and