Senior Digital News Producer (Freelance)

Optimum Communications Inc.; Bethpage (NY); On-site; USD 53,000 - 86,000; Part time

Job summary

News 12 is seeking a Freelance Content Producer to create and optimize multimedia news content for web and social media, collaborating with editorial teams to adapt traditional coverage for digital audiences.

You will lead storytelling across articles, videos, and social posts, with a focus on engagement, SEO, and timely updates. Travel between newsrooms weekly is expected. Strong journalism ethics and fast-paced performance are essential.

Qualifications

• Bachelor's degree in marketing, communications, media, journalism, or a related field.
• 7+ years of experience building and executing digital strategies in news or media.
• 4+ years of experience in a fast-paced, complex organization.
• Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)
• Proven experience writing headlines, longform articles, and social media copy
• Strong analytical skills with the ability to interpret and communicate performance data
• Proficiency with digital management tools and analytics platforms
• Highly organized with strong multitasking and prioritization abilities
• Ability to work independently and collaboratively within a large, multifaceted team
• Results-oriented and team-focused working style
• Willingness and ability to travel between newsrooms weekly

Responsibilities

• Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
• Optimize content for SEO and audience engagement across digital platforms.
• Collaborate with reporters, editors, and other teams to enhance online storytelling.
• Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
• Edit and produce videos to accompany digital stories and social media content.
• Send push alerts and update websites and social platforms during breaking and developing news.
• Monitor digital performance metrics and adjust strategies to improve reach and engagement.
• Stay current with emerging digital trends, tools, and best practices.
• Ensure all content meets journalistic ethics and organizational standards.
• Support live coverage, streaming events, and interactive multimedia experiences.
• Engage with audiences through social media and community-building efforts.

Skills

Digital storytelling

SEO optimization

Editorial collaboration

Storytelling adaptability

Audience analysis

Education

Bachelor's degree in marketing, communications, media, journalism, or related field

Tools

Analytics platforms

Digital management tools

Job description

News 12 is seeking a Freelance Content Producer to create and optimize multimedia news content for web and social media, collaborating with editorial teams to adapt traditional coverage for digital audiences.

You will lead storytelling across articles, videos, and social posts, with a focus on engagement, SEO, and timely updates. Travel between newsrooms weekly is expected. Strong journalism ethics and fast-paced performance are essential.