Senior Digital Media Content Strategist

Humana Inc; Santa Fe (NM); Hybrid; USD 86,000 - 119,000; Full time

Benefits offered by this job

Bonus incentive plan

Medical, dental and vision benefits

401(k) retirement savings plan

Job summary

Humana Inc. is seeking a Senior Digital Media Content Strategist to plan, develop, publish, and optimize episodic content across audio and digital platforms, aligning with Humana’s brand, business, and engagement goals.

In this role you will manage platform relationships, maintain the content calendar, coordinate production needs, and guide content development. The strategist uses audience insights and performance data to improve content quality and execution across channels.

Qualifications

• Bachelor’s degree or equivalent professional experience in a related field
• 5+ years of experience in content strategy, editorial strategy, digital content, audio content, content marketing, publishing, or related marketing communications roles
• 3+ years of experience developing, managing, publishing, or optimizing content for digital platforms, audio platforms, websites, newsletters, podcasts, or recurring content series
• Demonstrated experience building content calendars, editorial plans, production timelines, or stakeholder review workflows
• Experience using audience insights, performance data, platform metrics, or reporting tools to inform content decisions and improve outcomes

Responsibilities

• Manage day-to-day interactions with audio and digital platforms to publish and support impactful episodic content
• Develop and maintain the content calendar, including themes, timing, dependencies, production milestones, and stakeholder reviews
• Lead development of content that engages customers in their everyday lives and supports member, patient, caregiver, and community needs
• Partner with creative, digital, analytics, compliance, vendors, and business stakeholders to deliver content that is audience-centered, on-brand, and compliant
• Use performance insights, audience feedback, and platform trends to improve content quality, engagement, and future planning

Skills

Content strategy

Editorial strategy

Digital content

Audio content

Content marketing

Publishing

Education

Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, Business, or related field

Tools

Adobe Experience Manager

Workfront

Aprimo

Monday.com

Sprinklr

Adobe Experience Platform

Job description

Become a part of our caring community

Humana is expanding how episodic content connects with members, patients, caregivers, and communities through meaningful audio and digital experiences. As Senior Digital Media Content Strategist, you will help plan, develop, publish, and optimize recurring content that reaches customers in everyday moments and supports Humana’s brand, business, and engagement goals.

In a typical day, you may manage platform relationships, build and maintain the content calendar, coordinate production needs, guide content development, review performance insights, and partner across creative, digital, analytics, compliance, and business teams to deliver useful, audience-centered episodic content.

The Senior Digital Content Strategist supports the strategy, planning, development, and optimization of episodic content across audio and digital platforms. This role turns audience insights, business priorities, and editorial themes into clear content plans and repeatable publishing routines. The strategist works closely with internal teams and external platforms to ensure content is engaging, compliant, on brand, and easy for customers to access. This work helps Humana build stronger relationships with members, patients, caregivers, and communities by delivering relevant content in the moments that matter.

Key Role Functions

• Manage day-to-day interactions with audio and digital platforms to publish and support impactful episodic content

• Develop andmaintainthe content calendar, including themes, timing, dependencies, production milestones, and stakeholder reviews

• Lead development of content that engages customers in their everyday lives and supportsmember,patient,caregiver, and community needs

• Partner with creative, digital, analytics, compliance, vendors, and business stakeholders to deliver content that is audience-centered, onbrand, and compliant

• Use performance insights, audience feedback, and platform trends to improve content quality, engagement, and future planning

Use your skills to make an impact

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, Business, or a related field, or equivalent professional experience

• 5+ years of experience in content strategy, editorial strategy, digital content, audio content, content marketing, publishing, or related marketing communications roles

• 3+ years of experience developing, managing, publishing, oroptimizingcontent for digital platforms, audio platforms, websites, newsletters, podcasts, or recurring content series

• Demonstrated experience building content calendars, editorial plans, production timelines, or stakeholder review workflows

• Experience using audience insights, performance data, platform metrics, or reporting tools to inform content decisions and improve outcomes

P referred Qualifications

• Experience developing recurring content within an in-house agency, health care company, insurance company, media organization, publisher, or other regulated industry

• Experience managing day-to-day relationships with audio, podcast, content management, publishing, workflow, or analytics platforms

• Experience with tools such as Adobe Experience Manager, Workfront,Aprimo, Monday.com, Sprinklr, Adobe Experience Platform, or similar platforms

• Experience coordinating vendors, production partners, platform partners, or agency resources

• Experience presenting content plans, editorial recommendations, performance insights, or optimization opportunities to leaders and cross-functional stakeholders

Location & Work Arrangement

• Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL

• Periodic in-office work may berequiredto support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$86,300 - $118,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 09-17-2026

About us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.