Senior Digital Media Advisor

Sentara Health; United States; Remote; USD 69,000 - 103,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

Paid Time Off and Sick Leave

401k/403B with Employer Match

Tuition Assistance – $5,250/year

Job summary

Sentara Health in Virginia Beach, VA seeks a Senior Digital Media Advisor to lead omnichannel digital strategy across web, social, and mobile platforms. This role partners with cross-functional teams to deliver innovative digital solutions aligned with market goals, while educating others on digital best practices.

A remote opportunity is available with 6–8+ years of related experience in healthcare digital leadership.

Qualifications

• 6–8 years in digital strategy, digital marketing, or customer experience leadership.
• Experience delivering digital strategies across web and mobile channels (public-facing/authenticated).
• Healthcare, insurance, retail or similar experience with cross-functional collaboration.
• Excellent communication and stakeholder management skills.

Responsibilities

• Define and lead omnichannel digital strategy aligned with enterprise goals and customer needs.
• Collaborate with Product Owners, Product Managers, Engineering, IT, and Customer Operations to design scalable digital capabilities.
• Advise on digital audience segmentation and lifecycle development to optimize engagement.
• Promote modern digital practices, experimentation, and data-driven decision making across teams.
• Monitor competitive landscape and trends to guide strategy and roadmaps.

Skills

Digital strategy

User experience

Multichannel marketing

Healthcare experience

Stakeholder management

Team leadership

Education

High School Diploma or equivalent

Job description

City/State Virginia Beach, VA Work Shift First (Days) Overview:

Senior Digital Media Advisor Leads development and execution of digital strategy and user experience across web, social and mobile channels aligned with the company's strategic plan and initiatives. Partners with teams across the growing company in the development of innovative digital solutions that align with strategic market goals and initiatives, digital trends and technology. This individual serves as a subject matter expert for digital strategy and techniques. Educates and advises others on appropriate use of digital solutions including market segmentation, prospecting, lead generation, customer acquisition and development. Creates and influences a team environment that encourages cooperation, collective problem-solving, and participative decision‑making. 6-8 or more years of related experience required. Experience includes advancing digital strategy across web, mobile and social channels required. Remote Opportunity

Key Responsibilities

Digital Strategy & Experience

Define and lead omnichannel digital strategy aligned with enterprise goals, customer needs, and market opportunities. Drive experience‑led solutions across web, mobile, and social platforms, ensuring consistency, usability, and measurable impact. Apply user‑centered design principles and data insights to optimize customer journeys and engagement.

Cross-Functional Partnership

Collaborate with Product Owners, Product Managers, Engineering, IT, and Customer Operations to design and deliver scalable digital capabilities. Translate business, market, and customer requirements into clear digital strategies and prioritized initiatives. Act as a digital enabler by supporting technology and operations teams in the execution of marketing and experience‑related solutions.

Growth, Segmentation & Acquisition

Advise stakeholders on best practices for digital audience segmentation, and lifecycle development. Leverage performance insights and market trends to identify opportunities for optimization and innovation. Ensure digital strategies align with healthcare regulatory considerations and customer trust requirements.

Thought Leadership & Enablement

Serve as a subject matter expert on digital strategy, tools, and techniques; educate and influence teams across the organization. Promote modern digital practices, experimentation, and continuous learning aligned with industry trends. Foster a collaborative, inclusive team environment that values shared ownership, problem‑solving, and data‑informed decision‑making.

Market & Competitive Insights

Monitor competitive landscape, customer expectations, and digital trends to inform strategy and roadmap decisions. Provide strategic recommendations that balance innovation, scalability, and operational readiness.

Education

High School Diploma or equivalent

Qualifications

6–8 years of experience in digital strategy, digital marketing, or customer experience leadership. Demonstrated experience developing and executing digital strategies across web and mobile channels (public‑facing/authenticated experiences). Prior experience in healthcare, insurance, retail or similar Strong experience partnering with business stakeholders and cross‑functional technology teams. Excellent communication, stakeholder management, and customer‑centric problem‑solving skills.

Preferred

Prior business strategy, customer experience, or product management experience for large scale digital applications and mobile technology Experience leading or supporting complex, cross‑functional initiatives in matrixed organizations. Familiarity with data‑driven optimization, experimentation, and performance measurement. Bilingual (Spanish) a plus

Benefits:

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short‑Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Pet Insurance
• Legal Resources Plan

Sentara offers a comprehensive benefits package, including medical, dental, vision, life and disability insurance; 401(k)/403(b) with employer match; paid time off (vacation, sick time, and holidays); paid parental and military leave; educational assistance or student loan repayment; and voluntary benefits.

We provide market‑competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay range for full‑time employment is $69,160.00 - $103,313.60 annually. Additional compensation may be available for this role, such as shift differentials, standby/on‑call pay, shift premiums, extra‑shift incentives, or bonus opportunities. Compensation within the range may vary based on qualifications, experience, location, market conditions, and business needs. Note: If an annual salary is posted, it is based on a full‑time colleague working 2,080 hours annually.

Sentara offers professional development and a continued employment philosophy!

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000‑member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves. In support of our mission “to improve health every day,” this is a tobacco‑free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states: Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

Sentara Health is a Virginia and Northeastern North Carolina based not‑for‑profit integrated healthcare provider that has been in business for over 131 years. Offering hundreds of sites of care including 12 hospitals, PACE, home health, hospice, medical groups, imaging services, therapy, outpatient surgery centers, and an 858,000 member health plan.

The people of the communities that we serve have nominated Sentara “Employer of Choice” for over ten years. U.S. News and World Report has recognized Sentara as having the Best Hospitals for 15+ years.