Senior Digital Marketing Specialist – Search, Paid Performance & AI-Driven Acquisition

Adriana's; Irvine (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Adriana's in Southern California seeks a seasoned Senior Digital Marketing Specialist to own large-scale paid media, SEM, and lead generation. You will optimize campaigns across Google Ads, Bing, Meta, and emerging AI channels, balancing performance with brand visibility while driving ROAS.

If you thrive in data-driven environments and AI-driven ad tech, join a collaborative team shaping growth. This role emphasizes aggressive experimentation, conversion optimization, and strategic budget

Qualifications

• 5+ years hands-on managing large-scale paid search and paid social accounts.
• Mastery of Google Ads, Bing Ads, Meta Ads Manager, GA4 and conversion tracking.
• Proven history of high-volume lead generation with quality control.
• Experience applying modern AI technologies to marketing operations.

Responsibilities

• Build, deploy, and refine paid media campaigns across Google Ads, Bing, Meta, and emerging channels.
• Maintain focus on SEM to attract high-intent prospects and high-converting leads.
• Monitor lead quality via call recordings, transcripts, and live chats to refine strategies.

Skills

Optimization Mindset

Lead Quality Focus

Large-Scale Experience

Strategic & Resourceful

AI-savvy

Tools

Google Ads

Bing Ads

Meta Ads Manager

GA4

Conversion tracking

Job description

Build your career. Grow your community. Grow together.

Join Southern California’s largest and most successful insurance brokerage—where success isn’t just measured by what we achieve, but by how we achieve it together. We’re a team that believes in investing in each other, supporting the communities we serve, and creating opportunities for everyone to grow. If you’re ready to bring your ambition, build meaningful relationships, and be part of something bigger, your next chapter starts here.

Adriana's is seeking a seasoned, performance-focusedSenior Digital Marketing Specialist with deep expertise in Search Engine Marketing (SEM) and high-impact paid acquisition to lead our paid media efforts. In this role, you will take full ownership of high-volume budgets, driving aggressive lead generation while ensuring lead quality.

You bring a relentless optimization mindset to the table: you believe every campaign, landing page, and ad variation can always be improved, regardless of whether performance metrics are currently met. Armed with strong technical mastery of Google Ads, Meta, Bing, and emerging formats like ChatGPT and AI search advertising, you will serve as a continuous innovator. You will combine market intelligence, competitor tracking, and AI-driven capabilities to maximize revenue growth, balance direct-response conversion with brand visibility, and deliver high-converting leads.

KEY RESPONSIBILITIES

High-Impact Paid Advertising & Conversion Optimization

• Build, deploy, and continuously refine enterprise-level paid media campaigns across Google Ads, Bing, Meta, and emerging paid channels.
• Maintain a primary focus on Search Engine Marketing (SEM) to attract high-intent prospects and deliver consistently high-converting, qualified leads for the sales funnel.
• Monitor, audit, and evaluate lead quality and intent by actively reviewing call recordings, analyzing transcriptions, reading live chat interactions, and leveraging intelligence tools to map true prospect motivation.
• Track leads downstream through full sales conversion metrics, using post-click engagement data to validate campaign targeting and continuously refine acquisition strategy.
• Balance aggressive lead generation performance with strategic brand awareness initiatives to maximize overall market capture.
• Continuously test ad copy, creative assets, targeting options, and landing page flows to improve user experience, eliminate friction, and lift conversion rates across all touchpoints.

Strategic Budget Ownership & Large-Scale Forecasting

• Actively manage and forecast high-volume media budgets with precision, ensuring optimal capital allocation and zero overspend.
• Monitor performance daily to maximize return on ad spend (ROAS), proactively scaling winning campaigns and reallocating resources away from underperforming assets.
• Demonstrate strong financial discipline in managing substantial marketing investments to achieve scalable, predictable growth.

Continuous Improvement & Analytical Rigor

• Adopt a constant optimization mindset; actively identifying efficiency gains, micro-conversions, and performance lifts even when existing targets are met.
• Analyze complex data streams to uncover deep insights around customer intent, landing page friction, and audience behavior.
• Monitor industry shifts, search engine algorithm updates, and competitor strategies to bring fresh, proactive solutions to business leadership.

AI Integration & Modern Ad Tech

• Leverage cutting-edge AI tools and automated solutions (such as automated bid management, predictive analytics, and ChatGPT for audience research and content generation) to enhance workflow speed and campaign efficiency.
• Test and integrate emerging AI advertising channels to keep our acquisition stack at the absolute forefront of the industry.
• Optimize company websites, landing pages, and blog content for AI search engines (Generative Engine Optimization / GEO) to ensure brand authority across modern search workflows.
• Align SEO, content strategy, and paid acquisition to maintain maximum visibility as user behavior transitions from standard Google queries to AI discovery.

COMPETENCIES & QUALIFICATIONS

• Optimization Mindset: Deeply analytical critical thinker who never settles for "good enough" and is driven to continuously test, refine, and improve results.
• Lead Quality Focused: Dedicated to delivering validated, high-intent leads that move the needle for sales performance.
• Large-Scale Experience: Proven track record of directly managing and scaling substantial, high-stakes digital ad expenditures.
• Resourceful & Strategic: Adept at finding innovative tools, targeting strategies, and creative solutions to solve growth challenges.

Requirements:

• 5+ years of hands-on experience directly managing large-scale paid search and paid social accounts.
• Mastery of Google Ads, Bing Ads, Meta Ads Manager, GA4, and conversion tracking infrastructure.
• Demonstrated history of successfully executing high-volume lead generation campaigns while maintaining strict quality standards.
• Practical experience applying modern AI technologies to streamline marketing operations and campaign execution.
• Bilingual in both English and Spanish preferred