Senior Digital Marketing Specialist

OpenKrill

United States

In loco

USD 80.000 - 110.000

Tempo pieno

14 giorni+

Una candidatura completa in un minuto

Curriculum e lettera di presentazione personalizzati, pronti da inviare.

Supera i filtri ATS

Vantaggi offerti da questo lavoro

Medical insurance

Home office allowance

Internet allowance

Gym & wellness allowance

Certifications reimbursement

Descrizione del lavoro

Openkrill is seeking a Senior Digital Marketing Specialist to own a broad set of digital initiatives in cybersecurity. You will drive brand awareness, lead generation, and growth within a small, autonomous team, leveraging AI in modern workflows.

The role emphasises initiative, accountability, and measurable outcomes, with autonomy and collaboration across marketing activities and webinars. Fluency in English and strong content capability are essential.

Competenze

Minimum 5 years in digital marketing or marketing management.
Independently manage marketing initiatives with minimal supervision.
Strong content marketing and copywriting abilities.
Hands-on website management experience.
Experience using HubSpot CRM and marketing automation.
Plan and manage digital campaigns.
Analyse campaigns and optimise performance.
Understand customer journeys, lead gen & qualification.
Excellent written and verbal English communication.

Mansioni

Manage and continuously improve the company website.
Create, update and publish engaging content.
Develop landing pages and campaign pages.
optimise website performance and UX.
Maintain content consistency with brand standards.
Develop high-quality marketing content and collateral.
Produce blogs, case studies, whitepapers, and gated resources.
Design graphics and assets using Figma and AI workflows.
Repurpose content across channels.
Manage lead capture workflows in HubSpot.
Build lead scoring and collaborate with sales.
Support campaign reporting and optimisation.
Plan and run digital marketing campaigns.
Monitor performance and derive improvements.
Assist SEO and site optimisation.
Coordinate webinars from planning to delivery.

Conoscenze

Content marketing

Copywriting

Website management

HubSpot

Marketing automation

Campaign planning

Analytics

Lead gen

English comms

Strumenti

HubSpot

Figma

Claude AI

Google Workspace

CMS platforms

Descrizione del lavoro

About the Role

We are seeking a proactive and experienced Senior Digital Marketing Specialist to take ownership of a broad range of digital marketing initiatives within the cybersecurity sector.

This role is ideal for an autonomous marketer who combines strategic thinking with hands‑on execution. You will identify opportunities, solve problems independently, and provide commercially focused recommendations to leadership while driving brand awareness, lead generation, and business growth.

You will join a small, agile team where initiative, accountability, adaptability, and measurable outcomes are highly valued.

About the Client

You will be working with an established Australian cybersecurity business that helps organisations identify, implement, and manage cybersecurity solutions suited to their needs. As the organisation continues to evolve, it is strengthening its digital marketing capability to support brand growth, lead generation, and broader commercial objectives.

The environment is fast-paced and collaborative, with a strong emphasis on autonomy, continuous improvement, and the effective use of AI within modern marketing workflows.

Ideal Profile

Essential Experience

Minimum 5 years of experience in digital marketing or marketing management
Proven ability to independently manage marketing initiatives with minimal supervision
Strong content marketing and copywriting capabilities
Hands‑on website management experience
Experience using HubSpot CRM and marketing automation
Demonstrated experience planning and managing digital campaigns
Experience analysing campaign performance and identifying optimisation opportunities
Strong understanding of customer journeys, lead generation, and lead qualification
Excellent written and verbal English communication skills

Technical Skills

HubSpot
Figma
Claude AI and other AI‑powered marketing tools
Google Workspace
Website CMS platforms
Marketing analytics platforms
Experience integrating AI into marketing workflows will be highly regarded

Professional Attributes

Highly proactive, organised, and accountable
Self‑motivated and comfortable working independently
Curious and commercially minded
Confident in making recommendations and asking questions
Strong critical thinking and problem‑solving abilities
Solution‑oriented and adaptable in a changing environment
Receptive to constructive feedback and committed to continuous improvement
Focused on achieving strong business outcomes

Responsibilities

Digital Marketing & Website Management

Manage and continuously improve the company website
Create, update, and publish engaging website content
Develop landing pages and campaign‑specific pages
Optimise website performance and user experience
Maintain consistency across marketing content and brand standards

Content Creation

Develop high‑quality written and visual marketing content
Create downloadable lead magnets and gated resources
Produce blogs, case studies, whitepapers, and marketing collateral
Design graphics and digital assets using Figma and AI‑assisted workflows
Repurpose content effectively across multiple marketing channels

Marketing Automation & CRM

Manage marketing activities within HubSpot
Build and maintain lead capture workflows
Ensure gated content and lead capture processes integrate effectively with HubSpot
Develop and maintain lead scoring processes
Collaborate with sales to ensure marketing‑generated leads are appropriately qualified
Support campaign reporting, analysis, and optimisation

Campaign Management