Senior Campaign Manager

UpGuard; San Diego (CA); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Monthly lifestyle subsidy

WFH setup allowance

$1,500 annual Learning & Development allowance

18 weeks paid parental leave

Health insurance

Top-spec hardware

Job summary

A cutting-edge cybersecurity solutions provider is seeking a Senior Campaign Manager to lead integrated marketing campaigns focused on pipeline generation. The ideal candidate will have over 5 years of experience in B2B SaaS marketing and a proven track record of project management. Responsibilities include managing budgets, coordinating cross-functional teams, and defining performance metrics. This fully remote role offers competitive salary and benefits, aligned with the company's commitment to team well-being and career development.

Qualifications

• 5+ years of experience managing multi-channel demand generation campaigns in B2B SaaS.
• Proven excellence in project management and organization.
• Strong track record of defining marketing KPIs and optimizing campaigns.

Responsibilities

• Lead B2B SaaS marketing campaigns focused on pipeline generation.
• Create detailed campaign calendars coordinating with cross-functional teams.
• Define and manage campaign budgets and monitor performance efficiency.

Skills

Project management

Analytical skills

Communication skills

B2B marketing

Campaign performance analysis

Tools

Asana

HubSpot

Job description

Senior Campaign Manager

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Who are we?

UpGuard’s mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings, instant risk assessments, templated security questionnaires, threat intelligence capabilities, and agentic AI to give organizations a holistic view of their risk surface.

Where does this role fit in?

This Campaign Manager role is the operational engine for a dedicated, cross‑functional product stream. You are responsible for transforming high‑level product strategy and messaging into measurable marketing performance. Working at the nexus of your core stream team (PMM, Content, Creative, Web Design), you will own the execution calendar, budget, and success metrics for all demand generation activities related to your specific product area. You are the critical link responsible for integrating the work of the core stream with the specialized expertise available in our Shared Services (e.g., Paid Search, Email, Analytics) to drive high‑quality pipeline and deliver a strong return on investment (ROI).

What will you do?

• Lead the end‑to‑end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream.
• Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream.
• Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream‑produced assets are deployed effectively and tracked accurately across all channels.
• Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency.
• Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership.
• Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality.
• Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow‑up effectiveness, and gather insights for future campaigns.

What will you bring?

• 5+ years of experience managing and executing multi‑channel, integrated demand generation campaigns in a B2B SaaS environment.
• Proven excellence in project management, organization, and navigating complex cross‑functional execution timelines.
• A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies.
• Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting.
• Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners.
• Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline.

What will give you an edge?

• Direct experience operating in a cross‑functional marketing structure (e.g., agile, pod, or stream model).
• Prior experience marketing cybersecurity or complex B2B technology products/services.
• A deep understanding of channel distribution strategies.
• Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting.

What's in it for you?

• Monthly Lifestyle subsidy: Use this for financial, physical, and mental well‑being.
• WFH set‑up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard.
• $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance.
• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
• 18 weeks paid Parental Leave: Irrespective of parenting role.
• Personal Leave Allowance: This includes sick & carer’s leave.
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance.
• Top‑spec hardware: All team members will be provided with top‑spec laptops for their role.
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work.
• Health Insurance: Health, dental, and vision insurance.

$150,000 - $180,000 a year

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC.

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.