Senior Digital Marketing Specialist

Wolters Kluwer; Tampa (FL); Híbrido; USD 71.000 - 125.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Dental

Vision Plans

401(k)

FSA/HSA

Parental Leave

Descripción de la vacante

Wolters Kluwer TeamMate is seeking a Digital Marketing Specialist in the Tampa area to plan, execute, and optimize global B2B paid campaigns. You will manage paid search, social, display, and ABM efforts across Google Ads and LinkedIn, collaborating with creative and content teams.

The role requires 5+ years in paid digital advertising, strong reporting skills, and a results-driven mindset. Hybrid work and relocation flexibility are offered to support regional campaigns.

Formación

• 5+ years of hands-on paid digital advertising experience in B2B software or SaaS.
• Experience managing Google Ads and LinkedIn campaigns from planning to reporting.
• Strong knowledge of audience segmentation and full-funnel demand generation.
• Familiarity with privacy-conscious advertising and regional data protection.

Responsabilidades

• Plan, launch, and optimize paid digital campaigns across Google Ads and LinkedIn.
• Develop audiences, ad copies, landing pages, and testing plans.
• Set up tracking, UTMs, pixels, and QA checks before launches.
• Monitor budgets, performance metrics, and optimize for ROAS and pipeline.

Conocimientos

Paid ads management

Google Ads

LinkedIn Ads

PPC optimization

Educación

Degree in Marketing/Analytics

Herramientas

UTM tracking

Pixels

Tag management

OpenAI advertising insights

Descripción del empleo

Hybrid role out of one of our office locations. Preferred candidate will be located in Tampa, FL or within EST.

About the role

TeamMate, a business unit of Wolters Kluwer, is seeking an experienced Digital Marketing Specialist focused on paid digital advertising to plan, execute, and optimize global B2B campaigns that build awareness, generate qualified demand, and contribute to pipeline growth. This hands-on role will support paid search, paid social, display, retargeting, and account-based advertising across platforms such as Google Ads and LinkedIn Ads. The ideal candidate is a performance-driven B2B marketer who combines strong campaign execution skills with analytical thinking. Working as part of the advertising team and under the direction of the advertising lead, this person will support audience and keyword development, collaborate on ad creatives and landing pages, execute tests, monitor campaign performance, and recommend practical optimizations within established strategies and budgets.

About us

Wolters Kluwer TeamMate is a global leader in audit management, assurance and GRC software, serving customers in over 150 countries. TeamMate solutions help audit, risk, compliance, controls and GRC teams drive efficiency, insight, and value. This role will help expand TeamMate's digital reach, engage priority audiences, and support growth across the audit, governance, risk, compliance, and information security markets.

Key responsibilities

• Support the planning, setup, launch, and ongoing optimization of paid digital advertising campaigns across Google Ads, LinkedIn Ads, display, retargeting, and other relevant B2B channels
• Execute campaigns based on the advertising strategy, channel plans, budgets, target audiences, and performance goals
• Conduct keyword research and support paid search execution, including campaign structure, ad copy, bidding adjustments, negative keywords, quality score, and search-term optimization
• Build and refine B2B audiences using job function, seniority, industry, company size, geography, account lists, website behavior, and first-party data
• Monitor campaign budgets and pacing, identify potential issues or opportunities, and recommend adjustments
• Collaborate with content, creative, product marketing, and web teams to develop effective ad copy, visual assets, offers, and landing-page experiences
• Set up and run A/B tests across audiences, messaging, creative, formats, offers, bidding approaches, and landing pages
• Implement and maintain campaign tracking, including UTMs, conversion actions, pixels, platform events, naming conventions, and pre-launch quality assurance
• Monitor and report on paid media performance using metrics such as reach, engagement, click-through rate, cost per click, conversion rate, cost per lead, lead quality, influenced pipeline, and return on investment
• Analyze campaign results and provide concise insights and recommendations to improve targeting, creative, conversion, and investment efficiency
• Work with regional marketing teams to execute localized campaigns while following global brand, messaging, tracking, and governance standards
• Support coordination with media partners, agencies, and platform representatives
• Stay current on paid media platform changes, privacy requirements, measurement practices, and emerging B2B advertising opportunities, and share relevant updates with the team

About you

• Degree in Marketing, Business, Communications, Analytics, or a related field
• 5 + years of hands-on paid digital advertising experience, ideally in B2B software or SaaS
• Demonstrated experience managing Google Ads and LinkedIn advertising campaigns from planning through optimization and reporting
• Strong understanding of paid search, paid social, display, retargeting, audience segmentation, account-based marketing, and full-funnel demand generation
• Demonstrate a forward-thinking mindset by proactively exploring, testing, and evaluating emerging advertising platforms and opportunities, such as OpenAI and Reddit, to expand audience reach, drive engagement, and optimize campaign performance
• Experience monitoring media budgets, pacing investment, forecasting performance, and making data-based recommendations
• Working knowledge of conversion tracking, UTMs, pixels, tag management, attribution, and campaign quality assurance
• Ability to analyze complex campaign data and communicate clear, practical recommendations to both marketing and business stakeholders
• Strong copywriting and creative judgment, with the ability to improve ad messaging and contribute to effective digital assets
• Excellent project management and organizational skills, with the ability to manage multiple campaigns, deadlines, regions, and stakeholders
• Collaborative team member who can take ownership of assigned work and partner effectively with cross-functional and remote teams
• Experience with landing-page optimization, A/B testing, and conversion rate optimization is preferred
• Familiarity with privacy-conscious advertising, consent requirements, and regional data protection considerations is preferred
• Experience in audit, risk management, information security, compliance, or GRC is a plus

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation

Compensation: $71,300.00 - $124,500.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to:

• Medical
• Dental
• Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

Full details of our benefits are available upon request.

Company Culture & Values

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you'll feel valued for your contributions, and you'll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragans Top Places to Work for Employee Well-being: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

We are committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

GDPR Wolters Kluwer ('we' or 'us') wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.