Senior Digital Marketing Manager – High Autonomy Role

D2B; United States; Remote; USD 18,000 - 21,000; Full time

Job summary

D2B is seeking a Senior Marketing Strategist to own its marketing engine end-to-end—from strategy to execution. This remote role requires working during Australian business hours, leveraging multi-channel campaigns, CRM automation, and data-driven reporting to drive growth.

You will lead SEO, paid performance, website UX, CMS updates, and CRM workflows in Odoo, delivering high-quality leads for premium products while maintaining brand consistency and cross-functional collaboration.

Qualifications

• 5+ years of demonstrable digital marketing experience.
• Background operating in a Senior Strategist, Growth Marketer, or Digital Marketing Manager role.
• Proven ability to independently manage five-figure ad budgets across Google Ads and Meta Ads Manager.
• Strong SEO and content optimization experience with measurable gains.
• Hands-on CMS/web management including landing page optimization and UX reviews.
• Experience with CRM architecture and automated email funnels, preferably with end-to-end attribution setups.
• Native-level professional English fluency and ability to work autonomously during Australian business hours.

Responsibilities

• Lead SEO—technical, on-page, and off-page strategies to win organic rankings.
• Manage paid campaigns across Google Ads and Meta, with end-to-end budget ownership.
• Oversee website architecture, UX, and CMS updates for the upcoming release.
• Implement and optimize CRM workflows and multi-touch nurture sequences in Odoo.
• Bridge marketing inquiries to sales, minimize lead leakage, and improve pipeline conversion.
• Deliver executive dashboards and weekly/monthly performance reports focusing on ROI.
• Coordinate design and print production for trade shows and promotions.

Skills

Digital marketing

Budget management

SEO

CMS management

CRM architecture

English fluency

Autonomy

Tools

Google Ads

Meta Ads Manager

Odoo CRM

DNS / cPanel

CMS/Website tooling

Job description

Senior Digital Marketing Manager – High Autonomy Role — Remote

This role is a strong opportunity for a mid-to-senior digital marketer looking to own an entire marketing function from strategy to execution — a rare chance typically reserved for head-of-marketing titles. The transition from agency to in-house model signals the company is scaling, and you'll be the architect of that growth.

Compensation benchmark: PHP 100,000–120,000/month is above average for a Senior Digital Marketing Manager in the Philippines, where mid-senior roles typically range PHP 60,000–90,000. This positions the role as premium for the local market.

• Full-funnel performance marketing (Google Ads, Meta) with direct budget ownership
• Technical SEO and CMS/web architecture — high-demand, transferable skills
• CRM automation via Odoo — growing in SME markets globally
• Print production and event marketing — broadens beyond pure digital
• Commercial reporting and executive dashboards — critical for career progression to CMO/Head of Marketing

Green flags: High autonomy, breadth of scope, and a growth-stage manufacturer indicate real impact and visibility. The insourcing brief means you'll set the foundations — a strong portfolio builder.

Red flags to consider: This is a solo operator role with no mention of a team or budget. The breadth of responsibilities (SEO + paid ads + CRM + print + web + analytics) is very wide for one person. Candidates should clarify headcount support and realistic KPI expectations before accepting.

Position: Senior Marketing Strategist / Digital Marketing Manager

Salary: PHP 100,000 – 120,000 per month

Working Hours & Conditions: Observing Australian Business Hours

Holidays: Observing Australian Holidays

Role Overview

A rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands-on, multi-channel execution. You will drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high-converting sales leads for high-ticket outdoor adventure vehicles. If you thrive on autonomy, commercial accountability, and taking a brand's digital and physical presence to the next level without micromanagement, this is your launchpad.

Responsibilities

1. Search Engine Optimization & Organic Growth

• Audit and execute comprehensive technical, on-page, and off-page SEO strategies to secure dominant Google rankings for competitive niche and industry terms.
• Conduct ongoing competitor intelligence, keyword discovery, and content optimization to capture high-intent organic traffic.
• Optimize architecture, metadata, and landing pages to lift conversion rates across all organic entry points.

2. Paid Performance & Demand Generation

• Manage and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), and re-targeting channels with end-to-end budget accountability.
• A/B test ad creative, copy angles, and audience segments to decrease Cost Per Acquisition (CPA) while boosting lead quality for high-ticket inquiries.
• Track and report on ROAS, lead-to-opportunity velocity, and cost-per-qualified-lead (CPQL).

3. Website Architecture, UX & Technical Oversight

• Lead pre-launch technical QA and content auditing for the upcoming website release, ensuring optimal UX, mobile responsiveness, and conversion architecture.
• Oversee day-to-day web updates, landing page builds, speed optimization, and basic CMS management.
• Audit and streamline hosting, domain configuration, and DNS settings to successfully transition web management capabilities in-house.
• Implement and optimize automated lead workflows, qualification triggers, and multi-touch nurture sequences within Odoo CRM.
• Bridge the gap between marketing inquiries and sales follow-up to minimize lead leakage and improve pipeline conversion rates.
• Ensure reliable data hygiene, pipeline tracking, and customer journey attribution.
• Design and deploy seasonal promotional roadmaps, consumer campaign calendars, and multi-channel launch strategies.
• Produce compelling cross-platform copy and creative assets for social channels, email marketing campaigns, and digital ad funnels.
• Formulate proactive promotional pushes targeting major trade events, peak retail periods, and seasonal outdoor surges.
• Coordinate and quality-check end-to-end design and print production for major trade expos and retail promotions (e.g., branded gazebos, flags, pull-up banners, brochures, and vehicle spec sheets).
• Maintain brand consistency, typography standards, and color profiles across all digital and large-format physical touchpoints.
• Liaise directly with print vendors and external merchandise suppliers to guarantee on-time delivery and strict production quality.

7. Analytics, Attribution & Commercial Reporting

• Establish executive dashboards monitoring traffic acquisition, ranking movements, pipeline volume, and bottom-line marketing ROI.
• Deliver weekly and monthly commercial performance reports with actionable, revenue-focused optimizations.

Requirements

• 5+ years of demonstrable digital marketing experience, with a background operating in a Senior Strategist, Growth Marketer, or Digital Marketing Manager capacity.
• Demonstrated track record of independently managing five-figure ad budgets across Google Ads and Meta Ads Manager with verified ROI/ROAS impact.
• Demonstrated technical and content SEO competence, evidenced by measurable gains in top-3 Google rankings for high-intent keywords.
• Hands-on CMS and web management experience, including landing page optimization, UX reviews, and basic technical maintenance.
• Strong experience with CRM architecture and automated email funnels, preferably with end-to-end lead attribution setups.
• Native-level professional English fluency (written and verbal), with persuasive copywriting and copyediting abilities.
• Demonstrated capability to operate autonomously during Australian business hours, setting priorities and delivering outcomes with minimal oversight.

Desired (Not Required)

• Direct experience marketing to the Australian consumer landscape, particularly within automotive, off-road touring, caravan/camping, or high-value lifestyle manufacturing sectors.
• Practical administrative experience with Odoo CRM or comparable ERP/CRM platforms.
• Working understanding of DNS, domain routing, cPanel/server hosting, and website migration processes.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or advanced Canva skills for producing print-ready, bleed-compliant vector artwork.
• Prior experience successfully insourcing marketing operations from an external agency to an agile in-house setup.

Is this role fully remote or does it require working from an office? The role is remote and based in the Philippines, but requires working during Australian business hours. No physical office location is mentioned. What is the salary for this Senior Marketing Strategist role? The salary is PHP 100,000 to PHP 120,000 per month, depending on experience and qualifications. What Australian hours will I need to work in Philippine time? Australian Eastern Standard/Daylight Time translates to approximately 7:00 AM–3:00 PM or 8:00 AM–4:00 PM Philippine Standard Time, depending on the season. Is experience with Odoo CRM required for this role? Odoo CRM experience is listed as desired but not required. Strong general CRM and marketing automation experience is the core requirement. Will I be managing a team or working independently? The job description emphasizes autonomy and self-direction, with no mention of direct reports, suggesting this is primarily a solo individual contributor role.

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