Senior Digital Marketing Coordinator

Crowell & Moring; Washington (District of Columbia); On-site; USD 61,000 - 90,000; Full time

Job summary

Crowell & Moring LLP is seeking a Senior Digital Marketing Coordinator to support webinars, website content, client alerts, social media, and digital marketing initiatives. This role also backs communications projects and requires collaboration with attorneys and staff.

Applicants should have at least five years of related experience, a Bachelor's degree, and strong project management skills. Prior law firm experience is desirable, with a focus on digital branding and content optimization.

Qualifications

• Bachelor’s Degree required.
• Minimum of five years of related experience with strong project management.
• CRM experience is a plus.
• Prior law firm experience desired.
• Experience with web content management and digital marketing tools.

Responsibilities

• Coordinates the planning and execution of webinars (Vuture invitations, On24 setup, rehearsals, production, and related website/social tasks).
• Supports firm’s social media presence; publishes content and seeks engagement opportunities.
• Tracks social media performance and prepares engagement reports.
• Provides training on social media and digital branding tools to attorneys and staff.
• Maintains the firm’s website pages and biographies; creates new pages and ensures policy compliance.
• Manages client alert formatting, risk review, and distribution processes.
• Supports analytics/reporting for website, alerts, social media, webinars, email marketing, and podcasts.
• Implements SEO/GEO strategies to keep content current and relevant.
• Manages digital marketing projects using project management tools.
• Monitors website performance and fixes errors, broken links, etc.
• Serves as first point of contact for marketing department requests and ensures editorial standards.

Skills

HTML

Social media management

Communication skills

Editing and proofreading

Project management

Time management

Education

Bachelor's Degree

Tools

Microsoft Office Suite

Adobe Creative Suite

DealCloud / CRM

WordPress / LexBlog

Vuture

Job description

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for representing Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion. At Crowell & Moring, exceptional client service begins with exceptional people. We are committed to delivering responsive, high-quality, and professional service to our clients and to one another, while continuously elevating standards of excellence across every aspect of our work.

Job Summary

The Senior Digital Marketing Coordinator will provide support for the firm’s webinars, website, client alert program, social media, digital marketing, and other related activities. This role will also provide support for a variety of communications activities and projects.

Job Responsibilities

• Coordinates the planning and execution of all webinars, including creating invitations in the Vuture email management system, setting up the webinar in On24, facilitating rehearsals, producing webinars, and all related website and social media tasks.
• Support the firm’s social media presence by publishing content across applicable platforms and identifying opportunities to increase visibility and engagement.
• Track social media performance and prepare regular reports on engagement, audience growth, and content effectiveness.
• Provides support, training, and coaching to firm attorneys and other professional staff on use of social media and other digital branding channels.
• Assists in managing the firm's website by updating biographies, practice descriptions, event pages, and other content; creating new pages, and monitoring expired content Manages the process for updating lawyer and professional biographies on Crowell.com, including ensuring compliance with bar guidelines.
• Manages client alert formatting, risk review and distribution process.
• Assists in the management of analytics and reporting for website, alerts, social media, webinars, email marketing, and podcasts. Provides input and analysis to key stakeholders as necessary.
• Assists in optimization of website and blogs using SEO and GEO tools, ensuring website content is up-to-date and relevant.
• Assists in management of digital marketing projects and tasks using project management tracking system.
• Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance.
• Serves as a first response for general marketing department requests; helps ensure general compliance with firm editorial and style guidelines.

Knowledge, Skills, And Abilities

• Strong proficiency with HTML, social media platforms, Microsoft Office Suite, and Adobe creative suite required.
• Knowledge of the following applications a plus, but not required: DealCloud (or applicable firm CRM tool), Lexblog/WordPress, Vuture or other communications/event management systems.
• Demonstrated ability to communicate clearly and effectively, both orally and in writing with internal and external contacts.
• Excellent editing and proofreading skills.
• Ability to adapt to changing priorities and maintain a productive and committed work effort, meeting deadlines and managing workload.
• Ability to provide quality client service to both internal and external contacts.
• Demonstrated ability to organize and prioritize multiple projects in a dynamic and complex environment to meet deadlines and daily requirements.
• Demonstrated ability to work both independently and with others in a cooperative, enthusiastic and friendly manner to accomplish objectives and participate in team efforts.
• Provide a willingness to work overtime and off-peak hours to serve internal and external client needs.
• Demonstrated ability to acquire new skills quickly, particularly as it relates to digital marketing and production tools.

Education

The position requires a Bachelor’s Degree.

Experience

The position requires a minimum of five (5) years of related and progressively more responsible experience. Strong project management experience is preferred. CRM experience is a plus.

Prior law firm experience desirable.

Salary Range

$61,000-$90,000 - Washington, D.C.

$70,000-$100,000 - NYC