Senior Digital Marketing Coordinator

Crowell & Moring; Irvine (CA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Healthcare

Vision Insurance

Dental Insurance

Retirement Plan

Back-up childcare

Wellness programs

Cultural events

Social activities

Job summary

Crowell & Moring LLP in Irvine, CA is seeking a Senior Digital Marketing Coordinator to support webinars, the website, client alerts, social media, and digital marketing initiatives. The role requires a Bachelor’s degree and at least five years of related experience, with strong project management, CMS/SEO skills, and the ability to train attorneys and staff on branding tools.

The firm offers a collaborative, fast-paced environment and opportunities across its digital marketing practice.

Qualifications

• Bachelor’s Degree required.
• Minimum of five years of related and progressively responsible experience.
• Strong project management experience is preferred.
• CRM experience is a plus.

Responsibilities

• Plan and execute webinars using On24 and Vuture.
• Publish content on social media and grow engagement.
• Track social performance and report on metrics.
• Coach attorneys and staff on digital branding tools.
• Update biographies and content on Crowell.com and ensure bar compliance.
• Manage client alert formatting and distribution.
• Support analytics for website, alerts, social media, emails, and podcasts.
• Assist SEO/GEO optimization of site content.
• Assist in digital marketing projects using PM tools.
• Monitor site for errors and broken links.
• Serve as first contact for marketing requests and enforce editorial guidelines.

Skills

HTML

Social media

Microsoft Office

Adobe Creative Suite

CRM systems

Editing/ Proofreading

Communication

Education

Bachelor's Degree

Tools

WordPress

Vuture

DealCloud

Job description

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for representing Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion. At Crowell & Moring, exceptional client service begins with exceptional people. We are committed to delivering responsive, high-quality, and professional service to our clients and to one another, while continuously elevating standards of excellence across every aspect of our work.

Job Summary

The Senior Digital Marketing Coordinator will provide support for the firm’s webinars, website, client alert program, social media, digital marketing, and other related activities. This role will also provide support for a variety of communications activities and projects.

Job Responsibilities

• Coordinates the planning and execution of all webinars, including creating invitations in the Vuture email management system, setting up the webinar in On24, facilitating rehearsals, producing webinars, and all related website and social media tasks.
• Support the firm’s social media presence by publishing content across applicable platforms and identifying opportunities to increase visibility and engagement.
• Track social media performance and prepare regular reports on engagement, audience growth, and content effectiveness.
• Provides support, training, and coaching to firm attorneys and other professional staff on use of social media and other digital branding channels.
• Assists in managing the firm's website by updating biographies, practice descriptions, event pages, and other content; creating new pages, and monitoring expired content Manages the process for updating lawyer and professional biographies on Crowell.com, including ensuring compliance with bar guidelines.
• Manages client alert formatting, risk review and distribution process.
• Assists in the management of analytics and reporting for website, alerts, social media, webinars, email marketing, and podcasts. Provides input and analysis to key stakeholders as necessary.
• Assists in optimization of website and blogs using SEO and GEO tools, ensuring website content is up-to-date and relevant.
• Assists in management of digital marketing projects and tasks using project management tracking system.
• Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance.
• Serves as a first response for general marketing department requests; helps ensure general compliance with firm editorial and style guidelines.

Knowledge, Skills, And Abilities

• Strong proficiency with HTML, social media platforms, Microsoft Office Suite, and Adobe creative suite required.
• Knowledge of the following applications a plus, but not required: DealCloud (or applicable firm CRM tool), Lexblog/WordPress, Vuture or other communications/event management systems.
• Demonstrated ability to communicate clearly and effectively, both orally and in writing with internal and external contacts.
• Excellent editing and proofreading skills.
• Ability to adapt to changing priorities and maintain a productive and committed work effort, meeting deadlines and managing workload.
• Ability to provide quality client service to both internal and external contacts.
• Demonstrated ability to organize and prioritize multiple projects in a dynamic and complex environment to meet deadlines and daily requirements.
• Demonstrated ability to work both independently and with others in a cooperative, enthusiastic and friendly manner to accomplish objectives and participate in team efforts.
• Provide a willingness to work overtime and off-peak hours to serve internal and external client needs.
• Demonstrated ability to acquire new skills quickly, particularly as it relates to digital marketing and production tools.

Education

The position requires a Bachelor’s Degree.

Experience

The position requires a minimum of five (5) years of related and progressively more responsible experience. Strong project management experience is preferred. CRM experience is a plus.

Prior law firm experience desirable.

Salary Range

$61,000-$90,000 - DC, LA, OC, CH

$70,000-$100,000 - New York City and San Francisco

Our Firm is committed to fair and equitable compensation practice in accordance with applicable laws. Additional compensation may include a discretionary bonus. The salary for this position may vary based on location, market data, an applicant’s skills and prior experience, certain degrees and certifications, and other factors.

Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package. Our benefits include healthcare, vision, dental, retirement, and all-purpose leave and progressive options such as back up childcare, wellness programs, cultural events and social activities. We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

U.S. Privacy Notice: https://www.crowell.com/en/US-Candidate-Privacy-Notice

U.K. Privacy Notice: https://www.crowell.com/en/UK-GDPR-Candidate-Privacy-Notice

EOE m/f/d/v

Crowell & Moring LLP participates in the E-Verify program.