Senior Digital Marketing & Communications Lead - Remote

Good Business Lab; United States; Remote; USD 11,000 - 13,000; Full time

Job summary

Good Business Lab (GBL) seeks a Senior Associate – Digital Marketing & Communications to own our website and digital experiences. You will drive content, SEO, analytics, and campaigns, coordinating with Marketing & Communications, Growth, Research, Programmes, and Design to translate priorities into engaging digital journeys.

You will optimize sites, track performance, and support events with technical and content expertise, while maintaining a strong focus on accessibility and impact for our

Qualifications

• 3–5 years of relevant experience in digital marketing, website management, or growth marketing.
• Hands-on CMS/no-code platforms like Framer, Webflow, or WordPress.
• Strong knowledge of SEO, analytics, and conversion-tracking practices.

Responsibilities

• Own day-to-day management of GBL’s website and digital properties.
• Lead on-page SEO, metadata, internal linking, and content optimisation.
• Develop performance reports with insights, experiments.
• Support integrated digital campaigns across website, social, email, and paid media.
• Coordinate with vendors and internal teams to deliver digital events and microsites.

Skills

Digital marketing

Website management

SEO

Google Analytics

Project management

Remote collaboration

Tools

Framer

Webflow

WordPress

Google Analytics

Google Search Console

UTMs/attribution

Job description

Good Business Lab (GBL) seeks a Senior Associate – Digital Marketing & Communications to own our website and digital experiences. You will drive content, SEO, analytics, and campaigns, coordinating with Marketing & Communications, Growth, Research, Programmes, and Design to translate priorities into engaging digital journeys.

You will optimize sites, track performance, and support events with technical and content expertise, while maintaining a strong focus on accessibility and impact for our