Senior Digital Fundraising Manager

Interactive Strategies; Washington, Northern (District of Columbia, KY); Hybrid; USD 83,000 - 108,000; Full time

Benefits offered by this job

Health insurance

401k with company match

Paid time off (vacation/sick)

Job summary

Interactive Strategies, a downtown Washington, DC digital agency, seeks a Senior Digital Fundraising Manager to lead mission-driven digital campaigns across email, ads, and analytics. You will drive multi-channel strategies, build client relationships, and mentor a growing marketing team in a results-focused environment.

The role emphasizes data-driven optimization, creative collaboration with design/content teams, and leadership in fundraising initiatives for nonprofit clients.

Qualifications

• Bachelor's or Master's degree required.
• 5-8+ years of digital marketing and/or digital fundraising experience.
• Experience creating conversion-driven strategies and campaigns.
• Proven experience with email marketing campaigns and HTML/CSS basics.
• Experience with Engaging Networks, EveryAction or similar tools.

Responsibilities

• Create multichannel digital marketing strategies leading to donations and lead generation.
• Build client relationships through effective communication and project management.
• Plan and execute email campaigns with strong creative and conversion focus.
• Collaborate with design/content teams on concepts and campaigns.
• Work with digital advertising to run paid social, paid search, programmatic campaigns.
• Optimize campaigns to maximize ROI across channels.
• Track and report insights, proposing next steps based on data.
• Audit clients’ digital marketing and fundraising performance to set benchmarks.
• Evaluate emerging tactics and provide strategic recommendations.

Skills

Digital marketing

Fundraising

Analytics

Email marketing

Campaign management

Education

Bachelor's degree

Master's degree

Tools

Engaging Networks

EveryAction

Google Analytics

Google Tag Manager

HTML/CSS

Job description

We’re looking for a Senior Digital Fundraising Manager to join our growing team and lead strategic, multi-channel digital fundraising campaigns for mission-driven clients. This is a great opportunity for a digital marketing and fundraising expert passionate about helping impactful nonprofits reach their revenue goals through creative, data-driven strategies.

Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits like Special Olympics, American Kidney Fund, Rainforest Trust and the American Lung Association. Clients choose us for our innovation, storytelling, and results-focused approach across email, digital ads, and more.

You’ll support national organizations making a difference, working both strategically and tactically. The ideal candidate is self-motivated, collaborative, and experienced in nonprofit fundraising or large-scale digital marketing, especially across email, ads, and analytics. This role will also contribute to the growth and mentorship within our marketing team.

Responsibilities

Talent and passion matter more to us than years of experience, but here are the abilities we are looking for:

• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
• Build strong client relationships through effective communication and project management.
• Plan and execute robust, creative and conversion-driven email campaigns.
• Collaborate with our design and content teams to develop creative concepts and campaigns that attract, engage, and convert donors.
• Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
• Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
• Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
• Conduct audits of our clients' digital marketing and fundraising efforts to determine past performance and set benchmarks for future efforts.
• Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate.
• Research and stay up to date on what’s happening in and around the industry tolearn about current content trends,develop unique ideas and anticipate consumer needs.

Requirements

• Bachelor’s or Master’s degree.
• 5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
• Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
• Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
• Experience working within a variety of email marketing platforms and tools like Engaging Networks, EveryAction or similar.
• Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
• Strong analytical skills and data-driven thinking.
• Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
• Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
• Up-to-date with the latest trends and best practices in digital marketing.
• We are open to this being a remote position.

Qualities you bring to the table:

• Creative.You bring passion to your work and produce content that engage, motivate and inspire.
• Strategic.You understand that a strong digital marketing campaign is rooted in thoughtful storytelling.
• Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
• Committed. You’re committed to valuing diversity and contributing to an inclusive working and learning environment.
• Confident. You're friendly, professional and poised, whether you're brainstorming with our team, writing content on your own or making client presentations.
• Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
• Curious. If you don't know something, you strive to find the answer and learn new things.
• Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener.

We have a simple motto when it comes to company culture, “Everyone deserves to come to work and be happy.” This means a few things: (1) we care as much about quality as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at work. We may be an agency, but we understand that you have a life outside of your job.

We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus

Salary Range

$82,500 – $108,000 (commensurate with experience)

A LITTLE ABOUT US
We're a well-respected interactive agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries—all while finding balance between work, home, and life outside the office.

Interactive Strategies is a certified LGBTBE business and equal opportunity employer that values workplace diversity. We believe that diverse voices and viewpoints are critical to producing great work and helping our clients represent themselves effectively.