Senior Digital Engagement Strategist

California Health Care Foundation; Oakland (CA); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Long-term care insurance

Commuter assistance

Paid parking

Employee assistance program

Wellness programs

Educational assistance

Paid time off

401(k) retirement benefits

Job summary

The California Health Care Foundation in Oakland seeks a Digital Engagement Strategist to lead CHCF’s email communications, social media, and CRM strategy. You will shape audience journeys, develop campaigns, and collaborate across programs to expand reach and impact.

Reporting to the Director of Engagement, you will turn audience data into insights, drive multi-channel marketing, and ensure accessibility and brand alignment while partnering with IT and external vendors when needed.

Qualifications

• Five+ years in digital marketing, audience engagement, or digital communications within nonprofit, health care, or mission-driven org.
• Experience planning multi-channel digital campaigns to boost engagement and reach.
• Experience aligning digital strategies with organizational priorities and measurable outcomes.

Responsibilities

• Lead email communications and audience engagement programs.
• Plan and execute social media strategy and campaigns.
• Oversee CRM data governance and Salesforce CRM ownership.
• Analyze audience data to inform strategy and measure impact.
• Collaborate with program, IT, and external partners to implement initiatives.

Skills

Digital marketing strategy

Email marketing

Social media management

CRM / Salesforce

Data analytics

Audience development

Project management

Content creation

Stakeholder collaboration

Tools

Salesforce CRM

CRM platforms

Email marketing platforms

Job description

The California Health Care Foundation in Oakland seeks a Digital Engagement Strategist to lead CHCF’s email communications, social media, and CRM strategy. You will shape audience journeys, develop campaigns, and collaborate across programs to expand reach and impact.

Reporting to the Director of Engagement, you will turn audience data into insights, drive multi-channel marketing, and ensure accessibility and brand alignment while partnering with IT and external vendors when needed.