Senior Digital Designer

CAIPA MSO; New York (NY); On-site; USD 75,000 - 95,000; Full time

Job summary

A healthcare management organization is seeking a Senior Digital Designer to lead the design and optimization of its digital platforms. The role requires proficiency in SEO, analytics, and user experience. The successful candidate will manage website updates, collaborate with marketing teams on campaigns, and track performance using analytics. Ideal applicants will have a Bachelor's degree in Graphic Design and 3-5 years of relevant experience. Strong skills in WordPress and Figma are essential.

Qualifications

• 3–5+ years of experience in digital design or web design.
• Basic knowledge of HTML/CSS preferred.
• Proficiency in Google Analytics for tracking performance.

Responsibilities

• Lead design, maintenance, and optimization of digital platforms.
• Collaborate with marketing team on campaigns.
• Track website performance and provide data-driven insights.

Skills

Visual design

Website management

SEO

User experience (UX)

Proficiency in Figma

Attention to detail

Digital marketing

Education

Bachelor’s degree in Graphic Design or related field

Tools

WordPress

Google Analytics

Job description

Overview

We are seeking a Senior Digital Designer to lead the design, maintenance, and optimization of our digital platforms. This role combines visual design, website management, SEO, analytics, and user experience (UX) to support marketing initiatives and enhance user engagement across all digital channels.

Web Design & Management

• Maintain and update company websites using WordPress
• Design and implement responsive web pages and landing pages
• Ensure website performance, usability, and consistency across devices

UI/UX & Prototyping

• Create wireframes, mockups, and prototypes using Figma
• Collaborate with developers and stakeholders to improve user experience
• Apply UX best practices to optimize user journeys

SEO & Performance Optimization

• Implement on-page SEO strategies (keywords, meta tags, content structure)
• Monitor and improve search rankings and website traffic
• Conduct regular audits and recommend improvements

Digital Marketing & Social Media

• Design and publish content across social media platforms
• Ensure brand consistency across digital channels
• Collaborate with marketing team on campaigns and content strategy

Analytics & Reporting

• Track and analyze website performance using Google Analytics (GA4)
• Prepare and present monthly performance reports
• Provide data-driven insights and recommendations

Requirements

• Bachelor’s degree in Graphic Design, Web Design, Digital Media, or related field
• 3–5+ years of experience in digital design or web design
• Proficiency in WordPress, Figma, and Google Analytics
• Understanding of SEO principles and responsive design
• Basic knowledge of HTML/CSS preferred
• Strong attention to detail and ability to manage multiple projects

Preferred Skills

• Experience with CMS customization and performance optimization
• Familiarity with marketing tools such as Google Search Console
• Knowledge of accessibility standards (WCAG)
• Experience working with cross-functional teams

Soft Skills

• Strong communication and presentation skills
• Ability to work independently and meet deadlines
• Problem-solving mindset
• Adaptability in a fast-paced environment