Senior Digital Content Strategist

General Dynamics - Bath Iron Works; Bath (ME); On-site; USD 78,000 - 98,000; Full time

Benefits offered by this job

Medical & dental insurance coverage

401(k) retirement savings plan

Flexible spending accounts/HSAs

Life and disability insurance

Company paid holidays

Paid time off (PTO)

Health coaching

Athletic trainers

Employee assistance programs

Onsite health services

Job summary

General Dynamics – Bath Iron Works in Bath, ME seeks a Senior Digital Content Specialist to lead safety-aligned, brand-consistent digital storytelling for internal and external audiences.

You will create graphics, manage social content across Instagram, Facebook, X, YouTube and LinkedIn; coordinate with Communications and Talent Acquisition; monitor trends; and support events and campaigns in an in-office setting.

Qualifications

• Fluency with social media platforms and content creation.
• At least four years of increasing responsibility in digital media marketing and communications.
• Experience with social media management tools like Sprout Social and analytics.
• Experience with multiple stakeholders and handling confidential information.
• Proficient in Adobe Creative Cloud and Microsoft Office.
• Strong written and verbal communication and project management skills.
• Analytical skills to interpret data and adjust strategies.

Responsibilities

• Create graphics and branded assets for social media, advertising, internal communications, and product support.
• Draft and design messages across platforms for employee engagement and onboarding.
• Develop marketing campaigns and benchmark to goals.
• Update hiring-related content on websites and event calendars.
• Publish content across Instagram, Facebook, X, YouTube and LinkedIn with platform-specific tone.
• Build monthly content calendars aligned with company goals.
• Monitor interactions and engage with audiences to build community.
• Manage digital marketing budgets for paid search and social media.
• Shoot and edit photos and short-form video for BIW sites and campaigns.

Skills

Social media management

Photography & video

Project management

Data analytics

Adobe Creative Cloud

Sprout Social

MS Office

Written communication

Education

Bachelor’s degree in marketing, communication, business, public relations, English, journalism, graphic design, website design or related field

Tools

WordPress

SEO

Tableau

Job description

General Dynamics – Bath Iron Works in Bath, ME seeks a Senior Digital Content Specialist to lead safety-aligned, brand-consistent digital storytelling for internal and external audiences.

You will create graphics, manage social content across Instagram, Facebook, X, YouTube and LinkedIn; coordinate with Communications and Talent Acquisition; monitor trends; and support events and campaigns in an in-office setting.