Senior Digital Advertising & Growth Lead - Remote

Blacksmith Agency; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency in the United States is scaling its marketing division, assuming full ownership of strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic direction with hands-on execution, joining sales calls to shape scope, oversee internal and external specialists, and deliver measurable outcomes for a growing portfolio.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Strong proficiency with Google Ads, GA4, and search console.

Responsibilities

• Lead strategy for PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps.
• Own client performance across Google Ads, Meta, Microsoft and SEO.
• Audit PPC campaigns, keywords, bidding and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI content.
• Own KPI tracking and attribution accuracy.
• Provide weekly direction and coordinate priorities with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO strategy

Multi-channel marketing

Analytics GA4

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency in the United States is scaling its marketing division, assuming full ownership of strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic direction with hands-on execution, joining sales calls to shape scope, oversee internal and external specialists, and deliver measurable outcomes for a growing portfolio.