Remote Digital Advertising & Growth Lead

Blacksmith Agency; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to manage PPC, SEO, and conversion optimization for diverse clients. As Digital Advertising Manager, you own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and CRO.

The role blends strategic input with hands-on oversight, joining sales calls, guiding internal and external specialists, and building growth roadmaps. You will drive measurable outcomes and report on performance to clients.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Proven track record overseeing execution teams and deliverable quality.
• Sharp analytical skills and ability to diagnose performance issues quickly.

Responsibilities

• Lead strategy for PPC and SEO across clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

GA4

Google Ads

Keyword research

Analytics

Strategy

Team leadership

Tools

GA4

Google Search Console

Job description

Blacksmith Agency is expanding its marketing division to manage PPC, SEO, and conversion optimization for diverse clients. As Digital Advertising Manager, you own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and CRO.

The role blends strategic input with hands-on oversight, joining sales calls, guiding internal and external specialists, and building growth roadmaps. You will drive measurable outcomes and report on performance to clients.