Senior Designer — Brand Identity & Visual Systems

EF Adventures; Cambridge (MA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Professional growth & trainings

Generous vacation & holidays

401(k) match

Medical, dental, vision coverage

FSAs

Fertility care support

Wellness benefits

Employee discounts

Hybrid work schedule

Job summary

EF Adventures is seeking a Senior Designer to translate evolving brand strategy into a distinctive visual identity across touchpoints. You’ll shape the brand’s direction, evolve its design system, and ensure consistency while enabling creative flexibility for campaigns, website experiences, and email assets.

You’ll collaborate with copy, marketing, and product teams, balancing big-picture brand thinking with pixel-level execution, in a fast-moving, high-ownership environment that values travel

Qualifications

• 7–10 years of professional design experience in brand, campaigns, and digital experiences.
• Experience building or evolving a visual identity or design system in early-stage or transformation environments.
• Strong conceptual thinking and ability to define creative direction from ambiguity.
• Ability to influence visual language and present concepts clearly across channels.
• Fluency with design tools; comfort with evolving workflows and platforms.

Responsibilities

• Define and evolve EF Adventures' visual language as part of a brand refresh.
• Build and refine design systems, guidelines, and rules for scalable brand expression.
• Design across campaigns, websites, paid media, emails, and social to drive conversion.
• Collaborate with copy, marketing, and product teams to shape storytelling systems.

Skills

Brand strategy

Visual identity

Design systems

Campaign ideation

Presentation skills

Figma

Adobe Creative Suite

Attention to detail

Education

Bachelor's degree in Design

Tools

Figma

Adobe Creative Suite

After Effects/Premiere

Job description

EF Adventures is seeking a Senior Designer to translate evolving brand strategy into a distinctive visual identity across touchpoints. You’ll shape the brand’s direction, evolve its design system, and ensure consistency while enabling creative flexibility for campaigns, website experiences, and email assets.

You’ll collaborate with copy, marketing, and product teams, balancing big-picture brand thinking with pixel-level execution, in a fast-moving, high-ownership environment that values travel