Senior Designer

NewWorld; New York (NY); Hybrid; USD 100,000 - 112,000; Part time

Job summary

NewWorld in New York is seeking a Senior Designer to craft brand identities, episodic systems and scalable design frameworks across print, digital and experiential.

You will lead with concept-driven craft, collaborating with strategy and production to deliver production-ready art from concept to hand-off, across YouTube, social, podcasts and campaigns. This freelance contract role emphasizes speed, taste and collaboration.

Qualifications

• 6–10+ years of experience in design, creative studios, agencies or media environments.
• Portfolio demonstrating conceptual thinking and high craft across brand systems and campaigns.
• Strong typography, layout and visual systems fundamentals.
• Ability to art direct and carry a visual world across formats.
• Strong writing chops for headlines, social copy and narrative framing.
• Proficiency in Adobe Creative Suite; Figma skills preferred.
• Production savy with timelines, hand-offs and multi-format delivery.
• Detail-obsessed, deadline-responsible and collaborative with low ego.

Responsibilities

• Show Branding & Episodic Identity Systems: logos, title treatments and design systems.
• Create identity systems scalable across platforms (YouTube, TikTok, IG, podcasts, newsletters).
• Develop show toolkits: thumbnails, lower thirds, templates, cover art, social modules.
• Partner with producers/editors to translate designs into motion and post-production workflows.
• Lead client branding and campaign systems translating insights into bold creative territories.
• Develop flexible visual systems (typography, colour, layout) for scalable production.
• Produce platform-native social content with versioning and adaptation.
• Ensure every deliverable is production-ready with clean files and clear hand-offs.

Skills

6–10+ years of design experience

Strong typography and layout skills

Art direction across formats

Strong writing chops

Adobe Creative Suite proficiency

Figma proficiency

Production-ready mindset

Detail-oriented & deadline-driven

Tools

Adobe Creative Suite

Figma

Job description

NewWorld is an award-winning next-generation media company operating at the intersection of culture, storytelling and impact. Our stories, shows and campaigns meet audiences at the speed of culture, shining a light on the world as it is, while inspiring courage and confidence to change it. Our team combines cultural intelligence, creative storytelling and strategic intervention to build trust, shape narratives and move people from outrage to optimism – and from optimism to action. We are building the media infrastructure of the next decade — developing hit digital shows, scaling fandoms and organising a multiracial working‑class generation around belonging, belief and real‑world participation.

About the role:

The Senior Designer is a hands‑on, concept‑first creative who can move seamlessly between the biggest ideas and the smallest details.

You will design across NewWorld’s full creative universe — show branding and episodic identity systems, client brand identities, campaign concepts and scalable design systems that work across print, digital, social, video and experiential. You’ll start with insight, develop bold creative territories and execute with precision, building toolkits that make the work consistent, flexible and fast.

This role is ideal for someone who can art direct with taste, design with craft, write with clarity and deliver across formats - from the first concept deck to the final production files.

This role will be hybrid - preferred candidates are based on either NYC, NY or Toronto, ON

Key Areas of Ownership:

• Build iconic visual identities for shows, brands and campaigns
• Design scalable systems that work across channels and teams
• Execute high‑craft creative with speed, rigor and detail obsession

What Makes You Successful Here

You have taste and range. You can generate concepts quickly, then illustrate craftsmanship for typography, layout and the finishing touches that make the work feel finished to the very last detail. You understand how brands live in the real world - on social, on‑screen, in print, in decks and in motion. You’re energized by building systems and making standout hero assets. You take feedback well, hit deadlines, stay on top of trends and raise the bar without ego.

Responsibilities:

1. Show Branding & Episodic Identity Systems

• Design and evolve show brands: logos, title treatments, design systems, visual worlds and repeatable episodic systems
• Create identity systems that scale across platforms (YouTube, TikTok, IG, podcasts, newsletters etc.)
• Develop show toolkits: thumbnail systems, lower thirds, templates, cover art, social modules and production‑ready assets
• Partner with producers/editors to ensure designs translate cleanly into motion and post‑production workflows

2. Client Branding, Campaign Concepts & Design Systems

• Lead the design of brand identities and campaign systems for both clients and NewWorld‑owned initiatives - translating audience insight and strategy into bold, campaignable creative territories.
• Develop flexible visual systems (typography, colour, layout frameworks, graphic languages and motion principles) that maintain integrity at scale - enabling high‑volume production without sacrificing quality or clarity.
• Execute high‑craft creative across print, digital, web, social and presentation formats from hero assets (posters, key visuals, launch moments) to scalable production assets (brand guidelines, social series, decks, landing page modules and toolkits).
• Produce platform‑native social content with thoughtful versioning and adaptation across formats, ensuring consistency and perform
• Ensure every deliverable is production‑ready with clean files, organised systems and clear hand‑offs so the work remains usable, extensible and cohesive beyond our direct involvement.

4. Art Direction & Creative Ideation

• Art direct in partnership with senior creative leadership and our production partners (video, editors, illustrators etc.) – helping to shape visual approach, references and execution choices
• QA every output for typography, layout, hierarchy, accessibility and brand consistency
• Push the work through iteration - tightening concept, sharpening craft and landing the final execution
• Support and elevate collaborators (freelancers, illustrators, photographers, editors) through clear creative guidance

5. Creative Communication, Copywriting & Conceptual Storytelling

• Clearly articulate creative ideas — visually and verbally — in ways that build belief across internal teams, leadership and clients. Confidently present concepts, explain rationale and connect design decisions back to strategy and audience insight.
• Collaborate closely with Strategy to ensure creative work aligns with narrative goals, cultural context and audience realities.
• At times, contribute written elements in support of the work — including headlines, short‑form social copy, on‑screen text or light brand language — when it strengthens the concept or speeds execution.
• Develop lightweight voice/tone guardrails when needed to support cohesion across campaigns or show brands and proof work for clarity, accuracy and message strength.

6. Tools, Workflow & AI-Enabled Design Practice

• Work fluently across modern creative tools (Adobe Creative Suite + Figma, etc)
• Use AI tools thoughtfully to accelerate ideation, exploration, versioning and production workflows (without lowering taste)
• Maintain organised file systems and repeatable processes that support speed and collaboration
• Stay current on platform aesthetics, cultural trends and creative best practices without trend‑chasing

Preferred qualifications:

Successful candidates will have all of the following:

• 6–10+ years of experience in design, creative studios, agencies or media environments
• Portfolio that shows conceptual thinking + high craft across brand systems and campaigns
• Strong typography, layout and visual systems fundamentals
• Ability to art direct and carry a visual world across formats
• Strong writing chops (headlines + social + narrative framing
• Fluency in Adobe Creative Suite; strong Figma skills preferred
• Production savy: understands timelines, hand‑offs and multi‑format delivery
• Detail-obsessed, deadline‑responsible and collaborative with low ego

This contract role is expected to last three months, at 40 hours a week for the contract duration. The expected salary for this position is between $9,000 and $10,000 monthly and will be commensurate with experience. Though this is a Freelance role, there will be routine meetings and deliverables expected during the course of a traditional workday. NewWorld primarily works East Coast business hours (9am-6pm EST).

Preferred Additional Qualifications:

• Experience building show brands or episodic/social‑first identity systems
• Motion literacy (After Effects, or strong collaboration with motion editors)
• Experience in mission‑driven, political, labour or cultural storytelling environments
• Experience building toolkits for distributed teams (locals, partners, multi‑channel orgs)
• Familiarity with audience insight, creative testing or performance‑driven iteration

Equal Opportunity Statement

Equity is at the heart of NewWorld. From the clients we partner with and vendors we engage, to the team we’re building, we are committed to creating opportunities for the diverse community of talented, creative professionals who have been systematically denied opportunities across the professional communications industry. Women, people of colour, LGBTI people, people with any religion or nationality and people with disabilities are strongly encouraged to apply. Opportunities for advancement exist and NewWorld is committed to helping all staff develop and grow.