Role Overview
This position is an Industrial Design-based Product Designer role emphasizing research, consumer insights, trend analysis, and business context. The designer will translate voice‑of‑customer data, market research, trend studies, and business landscape inputs into clear product design direction and concept outcomes for North America programs. Design output must be insight‑led and strategically grounded, integrating research, consumer understanding, and market realities into the work.
Key Responsibilities
- Lead industrial design ideation and concept development grounded in consumer insights, voice‑of‑customer data, trend research, and business inputs.
- Translate research findings into product design principles, opportunity areas, and concept direction.
- Ensure design decisions are clearly tied to customer needs, market context, and strategic objectives—not aesthetics alone.
Consumer Insights & VoC Integration
- Analyze voice‑of‑customer feedback, customer data, and usage patterns to identify unmet needs, experience gaps, and opportunity spaces.
- Synthesize qualitative and quantitative research into actionable insights that directly inform product concepts and platform decisions.
- Represent North America consumer behavior and cultural context in early design and planning discussions.
Trend, Market & Business Context
- Conduct focused trend studies related to product form, experience, interaction, lifestyle, and consumer behavior.
- Analyze competitive and business landscape factors to ensure design concepts are differentiated and commercially relevant.
- Use research tools such as WGSN, Mintel, and Statista selectively to support concept justification and strategic alignment.
Product Design Execution & Communication
- Develop form studies, concept alternatives, and experience‑led design proposals informed by insight work.
- Create product‑related visual materials (concept renderings, diagrams, CMF narratives, presentation graphics) that clearly communicate rationale.
- Present insights, design direction, and concept logic to cross‑functional and leadership stakeholders.
Cross‑Functional Collaboration
- Partner closely with Product Planning, Research, Engineering, and HQ teams to align design direction with business strategy and technical feasibility.
- Maintain structured documentation of research sources, insights, and design rationale to support continuity and reuse across programs.
Key Deliverables
- Insight‑led concept ideation packages and form studies.
- Consumer and voice‑of‑customer insight briefs translated into design implications.
- Trend, market, and competitive analysis summaries.
- Opportunity frameworks linking research to product direction.
- Presentation‑ready design storytelling materials.
Recruiting Range
$112,000—$149,000 USD
Benefits Offered Full‑Time Employees
- No‑cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short‑Term Incentives (varies by role).
- Access to confidential mental‑health resources and personal fitness goal incentives.
- Family‑oriented benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors
- Eligible for the relevant benefit programs offered through partner agencies.
We provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law. LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges consider factors such as skillset, experience, licensure, certifications, internal equity, and business needs. Geographic pay differentials may apply.