Senior Demand Generation Marketer

North; New York (NY); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Unlimited PTO

16 weeks of paid parental leave

Aetna Medical PPO plan

Dental and vision insurance

30-day sabbatical every 4 years

Job summary

North is looking for a Senior Demand Generation Marketer to lead campaigns and events that drive pipeline growth. This role demands a strategic mind capable of both planning and execution, closely partnering with sales and product marketing.

Candidates should have over five years in demand generation roles at a B2B SaaS company, with experience running multi-channel campaigns and scaling impactful events. This hybrid position is based in New York City.

Qualifications

• Five or more years in demand generation at a B2B SaaS company.
• Track record of building multi-channel campaigns that produced measurable pipeline.
• Experience scaling field events and exclusive dinners as a pipeline channel.

Responsibilities

• Own the campaigns and events engine filling the sales pipeline.
• Build the plan, run plays, and own the numbers for marketing.
• Define target account lists in partnership with sales and marketing.

Skills

Demand generation

Campaign marketing

HubSpot fluency

Analytical mindset

Tools

HubSpot

Clay

Sendoso

Job description

About North Cloud

The public cloud is rapidly evolving, with businesses investing over $200B annually in cloud technology. As AI accelerates demand for scalable infrastructure, cloud costs are soaring, and most teams still rely on spreadsheets to manage them.

At North, we’re building the next-generation cloud spend management platform. We give companies real-time visibility, control, and automation over their cloud finances, so they can grow efficiently, without wasting time or money.

Backed by top-tier investors and trusted by global customers like Brave, The New York Public Library, and SumUp, we’re assembling a world-class team to redefine how businesses manage cloud infrastructure.

About The Role

We're hiring a Senior Demand Generation Marketer to own the campaigns and events engine that fills our pipeline. You'll report to the VP of Marketing and partner closely with sales and product marketing to design programs that reach finance, FinOps, and engineering buyers, then convert that attention into qualified meetings.

This role sits at the intersection of strategy and execution. You'll build the plan, run the plays, and own the numbers. Paid social and search live with the VP of Marketing and an external agency, so you won't own those channels directly, though you'll shape the campaign narratives they support and feed them audience and messaging direction.

What You’ll Own

Campaign Strategy and Execution

Full-funnel ownership of email, webinars, content syndication, lifecycle nurture, and co-marketing programs, from concept through measurement. You’ll set the strategy and run the plays.

Events as a Pipeline Engine

North runs exclusive, high-signal events for finance and engineering leaders. You’ll own the event roadmap, partner with our events lead on logistics, build pre- and post-event campaigns, and turn attendee lists into pipeline.

Partner and Co-Marketing Programs

Joint programs with cloud, FinOps, and ecosystem partners—including joint webinars, content swaps, and field events that expand our reach into priority segments.

Account-Based Marketing

Target account programs built in partnership with sales and the VP of Marketing. You’ll help define target account lists, orchestrate plays across channels, and measure account engagement and influenced pipeline.

Marketing-to-Sales Handoff

Lead routing logic, SLAs, and the feedback loop that keeps campaign quality high. You’ll work directly with AEs to understand what’s converting and adjust quickly.

Reporting and Optimization

Campaign attribution, pipeline contribution by program, and AE-level visibility into sourced and influenced revenue—all in HubSpot. You’ll build the dashboards and read them honestly.

What You’ll Bring

• Five or more years in demand generation, campaign marketing, or integrated marketing roles at a B2B SaaS company, ideally selling to technical or finance buyers
• A track record of building and running multi-channel campaigns that produced measurable pipeline, not just MQLs
• Hands-on experience scaling field events and exclusive dinners or roundtables as a pipeline channel, including the unglamorous parts: invite lists, follow-up sequences, sales coordination
• Strong HubSpot fluency, including workflows, lists, attribution reporting, and lifecycle stages. Bonus if you’ve worked with Clay, Sendoso, or similar enrichment and gifting tools
• Comfort partnering with sales on ABM and target account programs, with a sense for what AEs actually need to work an account
• A clear, direct writing style and an editorial instinct for what good copy sounds like. We lead with outcomes and avoid promotional fluff
• Experience using AI tools to move faster on research, segmentation, and content iteration—without losing the plot on brand or quality
• Analytical mindset. You can build a dashboard, read it honestly, and change course when something isn’t working
• Comfort in a small team where you’ll own the work end-to-end without a marketing ops or revenue ops function backing you up

Nice to Have

• Background in cloud, FinOps, DevOps, or developer-focused marketing
• Experience marketing to finance and FP&A audiences alongside technical buyers
• Familiarity with multi-product positioning, especially platform plus AI agent dynamics
• Experience at a high-growth startup, Series A through D

Work Setup

Hybrid role based in New York City, with an office in Dumbo, Brooklyn.

Benefits

• Unlimited PTO
• 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
• Two company-wide breaks per year: one around Labor Day and one at the end of the year
• Aetna Medical PPO plan with the majority of the premium covered by North
• Dental and vision insurance
• Flexible spending account (FSA) for health expenses and commuter benefits
• 30-day sabbatical every 4 years

The Pay Range For This Role Is

130,000 - 170,000 USD per year (Brooklyn HQ)