Senior Demand Generation Manager

Recorded Future, Inc.; Boston (MA); On-site; USD 128,000 - 192,000; Full time

Job summary

Recorded Future is seeking a Senior Demand Generation Manager to build and run integrated campaigns that drive engagement and pipeline from target accounts. You’ll own campaigns end to end—from brief to reporting—across channels and regions, partnering with Product Marketing, Marketing Operations, Content, and Sales.

You’ll use AI tools and marketing tech to move faster, drive intent-based targeting, and optimize performance, owning a pipeline number and delivering measurable impact.

Qualifications

• 10+ years of demand generation, growth marketing, or related B2B SaaS experience.
• Proven track record owning pipeline targets and revenue outcomes.
• Experience building integrated, multi-channel campaigns for global enterprise.

Responsibilities

• Develop and execute end-to-end demand programs from brief to reporting.
• Translate product messaging into campaign structures across channels.
• Lead cross-functional kickoff and align stakeholders.

Skills

Demand generation

B2B SaaS

Multi-channel campaigns

Intent data

AI tools

Analytics

Cross-functional collaboration

Pipeline ownership

Leadership

Strategic thinking

Tools

Marketing Automation platforms

CRM systems

Analytics/Attribution tools

Job description

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!

Recorded Future is seeking a Senior Demand Generation Manager to build and run the integrated campaigns that drive engagement and pipeline from our target account list. This is a builder's role: you'll develop the demand engine that identifies, prioritizes, and engages target accounts based on intent and engagement signals, then turn product positioning and content strategy into campaigns that run across channels and regions. You'll own campaigns end to end — from brief to reporting — bringing together the right audiences, messages, and channel mix to generate demand, and you'll work closely with Product Marketing, Marketing Operations, Content, and Sales to do it. You use AI tools and marketing technology to work smarter and faster. You'll be accountable for a pipeline number, owning your campaigns' performance from strategy through execution and results.

This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.

What You'll Do:

Program Strategy and Execution

• Build and manage always-on demand generation programs aligned to our solution pillars — continuously refining targeting, messaging, and mix based on performance
• Plan and execute across digital and offline channels — including paid media, email, organic, webinars, and direct mail — to drive global enterprise pipeline
• Translate product marketing messaging into a clear campaign structure: define target segments, relevant intent signals, CTAs, channel mix, and success metrics for each solution pillar
• Own program briefs, asset requirements, and the ongoing cadence of activity within each program
• Lead campaign kickoffs so every stakeholder understands their role, outputs, and timing — and revisit/refresh that alignment as programs evolve

Intent-Based Targeting and Segmentation

• Build intent-based marketing into campaign design, using intent and engagement signals to prioritize accounts, time outreach, and trigger the right touch at the right moment across the funnel
• Develop and refine target account segmentation to identify and engage accounts when they're in-market

Cross-Functional Partnership

• Work closely with Product Marketing to translate positioning and content strategy into executable campaigns
• Partner with Marketing Operations to ensure campaigns are properly built, tracked, and reported on
• Partner with Sales and BDR teams to maintain a feedback loop that improves conversion
• Collaborate with Content to scope and produce the assets each program needs — from campaign copy and landing pages to webinar collateral — keeping requests aligned to program timelines and solution pillar priorities

Performance and Reporting

• Track and analyze performance across the full funnel — conversion rates, MQLs, SQLs, and pipeline generated/influenced — to understand what's working and why
• Report out on program performance against goals on an ongoing basis, calling out wins, misses, and the "so what" for what comes next
• Use performance data to continuously optimize targeting, messaging, channel mix, and spend allocation across live programs
• Partner with Marketing Operations to ensure accurate attribution and campaign tracking from the start of planning, not just at reporting time

What You'll Bring:

• 10+ years of experience in demand generation, growth marketing, or B2B SaaS marketing, with a proven track record of owning a pipeline number
• Experience building and running integrated, multi-channel campaigns (paid, email, organic, direct mail) for global enterprise audiences
• Hands‑on experience with intent data and engagement signals to inform account prioritization and campaign timing
• A creative, results-focused approach to campaign development
• Strong analytical skills — comfortable digging into your own campaign data and performance metrics without relying on others to interpret results
• Highly organized communicator who can juggle multiple programs simultaneously and lead cross-functional kickoffs with clarity
• Comfort using AI tools and modern marketing technology to move faster and work more efficiently
• Experience in B2B security, threat intelligence, or a related technical B2B space is a plus

The base salary range for this full-time position is $127,500 - $191,500. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.

Why should you join Recorded Future?

Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers.

Want more info?

• Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
• Linkedin, Instagram & Twitter: What’s happening at Recorded Future
• The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
• Timeline: History of Recorded Future
• Recognition: Check out our awards and announcements

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day. If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to our recruiting team at [e-mail]

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law. Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.

Recorded Future maintains a drug‑free workplace.

Note: Our interview process for all final‑round candidates requires a mandatory in‑person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.

Notice to Agency and Search Firm Representatives:

Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.

Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.