Senior Data Scientist, Web & Marketing Analytics

Rockstargames; New York (NY); On-site; USD 121,000 - 162,000; Full time

Job summary

Rockstar Games in New York City is seeking a Senior Data Scientist to join the Marketing Analytics team, helping build the company’s marketing analytics capacity and BI capabilities. The role focuses on ensuring real-time and historical data are identified, tracked, analyzed, and made actionable across all web environments and game titles.

You will collaborate with analytics and product leadership to deliver insights, develop data products, and build scalable tracking and dashboards that inform

Qualifications

• Bachelor’s degree in a quantitative field.
• 6+ years of experience in web data analysis.
• 3+ years hands-on experience with web technologies (JavaScript, HTML, CSS, HTTP requests).
• 3+ years experience in SQL and/or PySpark.
• Experience building visualizations with BI tools (Google Data Studio, Tableau).
• Mastered proficiency with Google Analytics 4 or equivalent analytics tool.
• Strong expertise with Google Tag Manager or equivalent tag management system.
• Experience joining web data with other data sources in BigQuery and Databricks.

Responsibilities

• Collaborate primarily with website partners to define measurement specs and tracking requirements.
• Own relationships with stakeholders to identify needs and translate them into analyses.
• Collaborate with Marketing Analytics team members to develop web & player insights at campaign level.
• Standardize and maintain analytics tracking; architect and implement scalable tracking infrastructure.
• Test and validate web analytics data; work with technical teams to fix data issues.
• Use web analytics with game and business data to deliver insights on user behavior and performance.
• Build organized reports and dashboards for key metrics; tell stories with data.
• Monitor the effectiveness of new features and web properties; keep partners informed on changes.

Skills

Data analysis

Stakeholder communication

Storytelling with data

Collaboration

Education

Bachelor's degree in a quantitative field

Tools

Google Data Studio

Tableau

BigQuery

Databricks

Google Analytics 4

Google Tag Manager

PySpark

SQL

JavaScript

HTML

CSS

Job description

Rockstar Games in New York City is seeking a Senior Data Scientist to join the Marketing Analytics team, helping build the company’s marketing analytics capacity and BI capabilities. The role focuses on ensuring real-time and historical data are identified, tracked, analyzed, and made actionable across all web environments and game titles.

You will collaborate with analytics and product leadership to deliver insights, develop data products, and build scalable tracking and dashboards that inform