Senior Data Scientist – Resident Experience & Growth

AppFolio Inc; Goleta (CA); On-site; USD 138,000 - 173,000; Full time

Job summary

AppFolio Inc. is hiring a Senior Data Scientist to drive product analytics and experimentation strategy for the Resident experience business. You will partner with product, engineering, design, and data teams to optimize the renter experience across insurance, rewards, and benefit offerings.

Grow analytical velocity by applying causal inference, A/B testing, and AI-enabled workflows, while building reusable data assets and scalable pipelines to support cross‑product metrics and decision making.

Qualifications

• 6+ years of data team experience in product analytics.
• Advanced proficiency in SQL and Python or R with cloud data warehouses.
• Proven experience designing and scaling A/B tests and causal inference.
• Hands-on use of AI coding agents to accelerate analyses.
• Strong executive communication and data storytelling.
• Experience with dual-sided marketplaces, PropTech or FinTech/InsurTech is a plus.

Responsibilities

• Optimize the resident journey by mapping and refining enrollment and purchase funnels.
• Scale experimentation rigor with causal inference and robust A/B testing.
• Drive retention and engagement through segmentation and renewal strategies.
• Accelerate analytical velocity by integrating AI workflows with auditing.
• Build reusable data assets like metric layers and single sources of truth.
• Elevate data science standards via mentorship and code reviews.

Skills

User behavioral data

Cohort retention modeling

Conversion funnel optimization

A/B testing / causal experiments

SQL

Python and/or R

AI coding agents workflows

Data pipelines

Executive communication / data stories

Statistical analysis

Tools

dbt

Snowflake

Hex

Streamlit

Quarto

Claude Code

Job description

AppFolio Inc. is hiring a Senior Data Scientist to drive product analytics and experimentation strategy for the Resident experience business. You will partner with product, engineering, design, and data teams to optimize the renter experience across insurance, rewards, and benefit offerings.

Grow analytical velocity by applying causal inference, A/B testing, and AI-enabled workflows, while building reusable data assets and scalable pipelines to support cross‑product metrics and decision making.