Senior Data Scientist, Product Analytics & Experimentation

AppFolio; Goleta (CA); On-site; USD 138,000 - 173,000; Full time

Job summary

AppFolio is seeking a Senior Data Scientist to drive product analytics and experimentation for our Resident experience. You will partner with product, engineering, design, and data scientists to elevate the renter experience and scale initiatives such as FolioGuard renters' insurance, resident rewards, and benefit packages.

In this role you will build robust metrics, implement A/B and causal experiments, and develop reusable data assets that support adoption, retention, and financial metrics

Qualifications

• 6+ years of data team experience specializing in product analytics, user behavioral data, and statistical analysis.
• Advanced proficiency in SQL and strong programming skills in Python and/or R, with deep familiarity querying relational database structures and cloud data warehouses (Snowflake preferred).
• Proven track record designing, analyzing, and scaling A/B testing and causal inference frameworks.
• Hands-on use of AI coding agents and agentic developer workflows to accelerate analyses and automate data workflows, with auditing/validation.
• Strong executive communication and data storytelling skills for technical and non-technical stakeholders.

Responsibilities

• Drive product analytics and experimentation strategy for the Resident experience.
• Partner with product, engineering, design, and data scientists to solve problems and scale growth.
• Build and validate production data pipelines and centralized metric layers.
• Develop user behavioral segmentation models to identify product-market fit signals.
• Establish QA practices and auditing for AI-enabled analytics and code outputs.
• Create reusable data assets and cross-product analytical frameworks as single sources of truth.

Skills

SQL

Python

R

A/B testing

Causal inference

Data storytelling

AI code agents

Executive communication

Tools

dbt

Hex

Streamlit

Quarto

Job description

AppFolio is seeking a Senior Data Scientist to drive product analytics and experimentation for our Resident experience. You will partner with product, engineering, design, and data scientists to elevate the renter experience and scale initiatives such as FolioGuard renters' insurance, resident rewards, and benefit packages.

In this role you will build robust metrics, implement A/B and causal experiments, and develop reusable data assets that support adoption, retention, and financial metrics