Senior Data Scientist: Product Analytics & AI Testing

AppFolio, Inc.; Santa Barbara (CA); Hybrid; USD 138,000 - 173,000; Full time

Job summary

AppFolio, Inc. is hiring a Senior Data Scientist to drive product analytics and experimentation strategy for the Resident experience business, including FolioGuard renters' insurance, rewards programs, and benefit packages.

You will partner with product, engineering, design, and other data scientists to solve challenging problems and accelerate a fast-growing area. Your impact includes optimizing enrollment funnels, scaling causal inference and A/B testing, and building scalable data assets and

Qualifications

• 6+ years of data team experience specializing in product analytics, user behavioral data, and statistical analysis.
• Advanced proficiency in SQL and strong programming skills in Python and/or R, with deep familiarity querying relational database structures and cloud data warehouses (Snowflake preferred).
• Proven track record designing, analyzing, and scaling A/B testing and causal inference frameworks.
• Hands-on use of AI coding agents and agentic developer workflows to accelerate analyses and automate data workflows, with disciplined auditing.
• Strong executive communication and data storytelling skills for technical and non-technical stakeholders.

Responsibilities

• Optimize the resident journey by mapping, measuring, and refining end-to-end enrollment and purchase funnels for resident insurance, rewards, and benefit offerings.
• Scale experimentation rigor by building standard causal inference and A/B testing frameworks.
• Drive retention and sustained engagement through user behavioral segmentation and renewal/benefit utilization insights.
• Accelerate analytical velocity with AI by integrating modern AI developer workflows and ensuring auditing/QA practices.
• Build reusable data assets via standard metric layers and cross-product analytical frameworks.
• Elevate data science standards through design/code reviews, mentorship, and knowledge sharing.

Skills

SQL

Python

R

A/B testing

Causal inference

Data storytelling

Executive communication

Tools

dbt

Snowflake

Hex

Streamlit

Quarto

Claude Code

Model Context Protocol

Job description

AppFolio, Inc. is hiring a Senior Data Scientist to drive product analytics and experimentation strategy for the Resident experience business, including FolioGuard renters' insurance, rewards programs, and benefit packages.

You will partner with product, engineering, design, and other data scientists to solve challenging problems and accelerate a fast-growing area. Your impact includes optimizing enrollment funnels, scaling causal inference and A/B testing, and building scalable data assets and