Senior Data Scientist, Marketing Analytics & MMM/MTA

Staples Advantage Canada; Framingham (MA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

PTO 22 days

Discounts (Online & Retail)

401(k) match

Wellness programs

Job summary

Staples Advantage Canada in Framingham, MA seeks a Senior Data Scientist-Marketing Analytics to design, deploy, and scale advanced data science solutions that drive actionable marketing insights and measurable business value.

The role leads major project components, mentors juniors, and collaborates with marketing, engineering, and leadership to translate data into strategic actions and growth, with production-ready models and scalable frameworks.

Qualifications

• Proven track record delivering data-driven marketing insights
• Experience with MMM/MTA and CLV modeling
• Experience deploying models to production

Responsibilities

• Develop and implement advanced marketing measurement solutions (MMM, MTA) to quantify channel performance and optimize spend.
• Build and evolve CLV models to inform acquisition, retention, and investment strategies.
• Design and deploy personalization and recommendation systems to improve engagement and conversion.
• Lead experimentation strategy (A/B, multivariate) to evaluate initiatives.
• Translate analytical outputs into actionable campaign strategies for stakeholders.
• Define and measure lift of campaigns, promotions, and loyalty programs.
• Create segmentation frameworks using large-scale datasets to drive targeted marketing.
• Contribute to measurement frameworks across owned, paid, and omnichannel ecosystems.
• Collaborate with data engineering to ensure scalable, production-ready solutions.
• Develop reusable data science assets and tools.
• Present insights to senior leadership clearly and compellingly.
• Serve as a SME in forecasting, pricing, marketing analytics, and optimization.

Skills

Marketing analytics

A/B and multivariate testing

Communication with stakeholders

Problem solving

Collaboration across teams

Education

Bachelor's degree in Data Science/Statistics/CS

Tools

Python

R

SQL

TensorFlow/PyTorch

Pandas/Scikit-learn

Job description

Staples Advantage Canada in Framingham, MA seeks a Senior Data Scientist-Marketing Analytics to design, deploy, and scale advanced data science solutions that drive actionable marketing insights and measurable business value.

The role leads major project components, mentors juniors, and collaborates with marketing, engineering, and leadership to translate data into strategic actions and growth, with production-ready models and scalable frameworks.