Senior Data Scientist, Marketing

Zocdoc; New York (NY); Hybrid; USD 160,000 - 220,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Unlimited Vacation

100% paid health benefits

Commuter Benefits

401(k) with employer funded match

Corporate wellness program

Sabbatical leave

Competitive paid parental leave

Cell phone reimbursement

Catered lunch and snacks

Great Place to Work Certified

Job summary

Zocdoc is looking for a Data Scientist to enhance their Marketplace Data Science team in New York City. This role involves supporting the Acquisition Marketing team by analyzing marketing performance and optimizing campaign strategies. Candidates should have a strong analytical background and experience in marketing analytics.

The position offers a flexible hybrid work environment and competitive benefits, including unlimited vacation, 100% paid health benefits, and a 401(k) with employer match. Base salary ranges from $160,000 to $220,000.

Qualifications

• 3+ years of experience in marketing data science, marketing analytics, or growth analytics roles.
• Experience with marketing attribution, experimentation, or incrementality testing.
• Fluent in translating complex quantitative findings into business-relevant insights.

Responsibilities

• Lead the statistical design and analysis of marketing attribution studies.
• Collaborate with Marketing and Product to design rigorous experiments.
• Analyze and report on the performance of paid marketing and CRM channels.

Skills

Marketing data science

Growth analytics

SQL

Python

R

Statistical concepts

Education

Bachelor's degree in a relevant field

Tools

Data visualization tools

Job description

Overview

Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact On Our Mission

We are seeking a Data Scientist to join Zocdoc’s Marketplace Data Science team. You’ll be embedded within the Acquisition Marketing team, supporting Paid Marketing and CRM teams. In this role, you’ll help shape how we measure, optimize, and scale our patient marketing efforts to drive growth and maximize marketing spend efficiency. You will develop data-driven insights that inform channel strategy, campaign optimization, and spend allocation, working closely with Marketing, Product, and Engineering partners to ensure measurement rigor and actionable outcomes. This is an individual contributor role with significant influence and deep partnership with Marketing and Product leadership.

You’ll Enjoy This Role If You…

• Are excited to work on analytical projects that directly inform marketing strategy, spend allocation and optimization.
• Can think critically about campaign performance, optimization, attribution, and experimentation to uncover true drivers of growth.
• Can translate complex data findings into clear insights and recommendations.
• Have a passion for applying and evolving analytical methods, using sound statistical approaches, and continuously improving how we measure and interpret marketing performance.
• Thrive in a cross-functional environment, partnering with Marketing, Product, and Data teams.

Your Day-to-Day Is…

• Attribution & Incrementality: Lead the statistical design and analysis of marketing attribution and incrementality studies, collaborating with other Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc’s marketing investments.
• Experimentation: Collaborate with Marketing and Product to design and interpret rigorous experiments (geo tests, conversion lift studies, etc.) that measure campaign impact and optimize key funnel conversion points.
• Ad Platform Optimization: Partner closely with Marketing channel owners to identify opportunities across Zocdoc’s advertising platforms (e.g., SEM, Influencer, Offline, etc.) to improve efficiency, maximize ROI, and ensure we’re making data-informed investment decisions.
• Lifecycle Analytics: Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS), identifying opportunities to improve patient activation and retention.
• Marketing Performance Measurement: Analyze and report on the performance of paid marketing and CRM channels. Identify trends, quantify impact, and recommend optimization opportunities.
• Performance Data Assets: Collaborate with Analytics Engineering and Data Engineering to build and operationalize core marketing performance data assets and dashboards, enabling reliable self-serve reporting and consistent performance monitoring across channels.
• Executive Storytelling: Create clear, compelling presentations, dashboards, insights and recommendations that influence strategic marketing decisions.

You’ll be successful in this role if you…

• Have 3+ years of experience in marketing data science, marketing analytics, or growth analytics roles.
• Have experience with marketing attribution, experimentation, or incrementality testing.
• Are fluent in translating complex quantitative findings into business-relevant insights.
• Have high attention to detail and ability to sense-check results and ensure accuracy.
• Have a foundational understanding of key statistical concepts, including experimentation and basic predictive modeling.
• Bring strong analytical and statistical skills, with proficiency in SQL and/or Python or R.
• Have partnered closely with Marketing, Finance, and Product stakeholders to measure and optimize performance.
• Are detail-oriented, proactive, and thrive in a fast-paced, data-driven environment.

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation (if salaried) / Competitive PTO (if hourly)
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$160,000—$220,000 USD

About Us

Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

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