CRM Marketing Manager

Zocdoc; New York (NY); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

Unlimited Vacation

100% paid employee health benefits

401(k) with employer funded match

Catered lunch everyday

Sabbatical leave after 5+ years

Cell phone reimbursement

Job summary

Zocdoc in New York City is hiring a CRM Marketing Manager to lead impactful marketing campaigns that improve patient engagement and drive revenue. This role requires strong analytical skills, experience with CRM tools like Braze, and the ability to manage multiple priorities in a fast-paced environment.

The ideal candidate will have over seven years of experience and will excel in a strategic, data-driven role. Zocdoc offers a flexible, hybrid work environment, unlimited vacation, and comprehensive health benefits.

Qualifications

• 7+ years of work experience in a highly analytical CRM role.
• Proven track record of impactful CRM marketing campaigns.
• Deep knowledge of Braze and HTML.

Responsibilities

• Own end-to-end campaign development process.
• Execute and optimize CRM campaigns through A/B testing.
• Collaborate with cross-functional teams on marketing campaigns.

Skills

Analytical skills

CRM campaign development

Communication skills

Attention to detail

Data-driven decision making

Tools

Braze

SQL

Excel

Looker

Job description

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in‑person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact on our Mission

Zocdoc’s most important asset is our people. As a CRM Marketing Manager you’ll play a meaningful role in making sure we build interesting and effective campaigns that engage patients and ultimately drive sessions and rebookings. The role will play an integral part in driving revenue and patient loyalty via CRM channels. If you’re ready to help us transform healthcare, we want to hear from you!

You’ll enjoy this role if you…

• Have a passion for technology and improving patients’ lives
• Enjoy using data and analytics
• Are a strategic thinker who can seamlessly shift between high‑level planning and hands‑on execution
• Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later
• Love ideating, executing, and testing new ideas
• Are action‑oriented; you understand that ideas are easy, but implementation is where the magic is
• Work well in a fast‑paced, dynamic environment and are able to manage competing priorities

Your day to day is…

• Owning end‑to‑end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis
• Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis‑driven A/B or multivariate testing, using email, SMS, push notifications, and in‑app messages to meet business goals
• Brainstorming new campaign ideas and collaborating with cross‑functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross‑functional initiatives with no supervision
• Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications
• Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly
• Driving engagement booking targets

You’ll be successful in this role if you have…

• 7+ years of work experience in a highly analytical CRM role
• Proven track record of ideating and executing highly impactful CRM marketing campaigns to drive business objectives
• Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action.
• Deep Braze knowledge – you are a Braze power user and adept at HTML
• Incredible attention to detail especially when it comes to campaign QA
• Strong written and verbal communication skills
• Ability to quickly build relationships and influence behavior with other teams across the company
• Ability to manage multiple projects and priorities at once in an ever‑changing environment
• Ability to push through barriers to get things done with a sense of urgency
• SQL and Looker experience (preferred)

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging

About us

Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in‑network providers, compare choices based on verified patient reviews, and instantly book in‑person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill last‑minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values.

Zocdoc is a mission‑driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values – Together, Not Alone – we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status or any other class protected by applicable laws.

Job Applicant Privacy Notice

Zocdoc is committed to fair and equitable compensation practices. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range: $135,000 — $165,000 USD