Senior Data Scientist - Enrollment Analytics

Herzing University; Milwaukee (WI); Remote; USD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Data Scientist specializing in Enrollment Analytics. This pivotal role involves transforming data into actionable insights that drive student enrollment and marketing effectiveness. The ideal candidate will leverage advanced analytics and machine learning to influence decision-making across the student lifecycle. Join a forward-thinking institution dedicated to innovation and excellence in education, where your expertise will significantly impact institutional performance and student success.

Benefits

Comprehensive Medical Insurance

Education Assistance Programs

401K Match

Employee Assistance Program

Qualifications

• Master's degree preferred; Bachelor's degree required in relevant fields.
• 3-7 years of experience in predictive analytics and machine learning.

Responsibilities

• Apply ML and AI-driven models to enhance marketing effectiveness.
• Build predictive models to forecast marketing channel effectiveness.

Skills

Predictive Analytics

Machine Learning

Data Science

Statistical Analysis

AI-driven Models

Marketing Data Science

Education

Master's Degree in Applied Statistics

Bachelor's Degree in Data Science

Bachelor's Degree in Computer Science

Tools

Cloud Computing

Data Visualization Tools

Job description

Job Description: Senior Data Scientist - Enrollment Analytics

To participate in a remote work arrangement, employees must reside in the United States. No remote work arrangement will be considered for working from outside the United States.

If you are a current employee, faculty or adjunct instructor at Herzing University (not a Contractor or temporary employee through a staffing agency), please log in to UKG via the internal application process:

1. Navigate to Menu > Myself > My Company > View Opportunities.

We offer comprehensive medical insurance benefits, excellent education assistance programs, a 401K match, and an employee assistance program. Click here to learn more about careers at Herzing University.

Education / Experience Requirements:

• Master's degree preferred; Bachelor's degree required in Applied Statistics, Data Science, Computer Science, Economics, or Operations Research.
• 3-7 years of experience in predictive analytics, machine learning, and marketing data science.
• Experience in higher education marketing or enrollment analytics is a plus but not required.

Role Overview:

The Senior Data Scientist - Enrollment Analytics plays a strategic role in transforming data from multiple reporting tools and databases (internal and external) into actionable insights that enhance student enrollment, marketing effectiveness, and institutional performance. This position leverages advanced analytics, AI, and machine learning to influence data-informed decision-making across the student lifecycle.

Responsibilities:

• Leveraging Advanced Data Science: Apply machine learning (ML) and AI-driven models (e.g., predictive modeling, natural language processing, deep learning) to optimize marketing effectiveness and improve student engagement throughout the student lifecycle.
• Utilize machine learning to forecast future enrollment patterns and provide proactive recommendations.
• Leverage big data techniques (cloud computing, automation, AI-driven forecasting) to extract insights from structured and unstructured data sources.

• Predictive Analytics & Student Lifecycle Optimization: Build predictive and prescriptive models to forecast prospective marketing channel effectiveness, enrollment/re-enrollment likelihood, retention risks, and student success.
• Develop segmentation strategies using clustering, decision trees, and neural networks to tailor marketing campaigns and personalized student outreach.
• Optimize inquiry-to-enrollment funnel by analyzing opportunity trends, applicant behaviors, dropout points, and factors influencing student commitment.

• Marketing Performance & Attribution Modeling: Analyze marketing performance data to identify trends and provide insights to optimize media spend.
• Utilize attribution data and student journey patterns to design a multi-touch attribution model to optimize the marketing mix across various digital channels.
• Utilize AI-driven CRM marketing automation & lead scoring to optimize conversion pathways and allocate marketing budget effectively.

• Additional responsibilities include market & competitive analysis, ensuring data integrity, governance, compliance, budgeting, financial modeling, and strategic communication. Problem-solving and innovation are also key components of this role.

Physical Requirements:

• Remain stationary most of the time; occasionally move around the work location.
• Operate office and teaching equipment including computers, copiers, fax machines, and audiovisual tools.
• Use voice and hearing to communicate with students and colleagues.
• Visual assessment and occasional lifting of up to 10 pounds.

Herzing University is committed to diversity and an inclusive environment. Concerns or questions regarding nondiscrimination policies can be directed to the Title IX Coordinator. More information is available at Herzing Diversity Policy and Title IX.