Senior Data Scientist - Engagement & Growth Analytics

EXL; Jersey City (NJ); Hybrid; USD 110,000 - 130,000; Full time

Job summary

EXL is seeking a Senior Data Scientist in a hybrid role in New Jersey. You will lead the design, targeting, launch, and measurement of marketing campaigns that drive member activation and engagement.

You will leverage advanced analytics, machine learning, experimentation, and behavioral science to identify opportunities, optimize incentive strategies, and deliver personalized interventions across digital and care delivery ecosystems, collaborating with Product, Marketing, Care Management, and

Responsibilities

• Lead the design, targeting, launch, and measurement of marketing campaigns that drive member activation, ongoing engagement, and improved health outcomes.
• Leverage advanced analytics, machine learning, experimentation, and behavioral science to identify engagement opportunities, optimize incentive strategies, and deliver personalized interventions across digital and care delivery ecosystems.

Job description

EXL is seeking a Senior Data Scientist in a hybrid role in New Jersey. You will lead the design, targeting, launch, and measurement of marketing campaigns that drive member activation and engagement.

You will leverage advanced analytics, machine learning, experimentation, and behavioral science to identify opportunities, optimize incentive strategies, and deliver personalized interventions across digital and care delivery ecosystems, collaborating with Product, Marketing, Care Management, and