Senior Data Scientist, Ads Manager

Roku, Inc.; New York (NY); Hybrid; USD 132,000 - 254,000; Full time

Job summary

A leading company in the streaming industry is seeking a Senior Data Scientist to join its Core Analytics team. The role encompasses building data pipelines, designing A/B tests, and deriving actionable insights to drive customer success within the Ads Manager business. Candidates should have strong analytic skills, experience in SQL, R, and Python, and a passion for data-driven decision-making.

Benefits

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Qualifications

• 5+ years of advanced analytics experience or 3+ years with a Master's/Ph.D.
• Strong SQL skills required.
• Experience with A/B testing and causal inference methods.

Responsibilities

• Build reporting data pipelines and dashboards.
• Design and execute A/B tests.
• Analyze data and communicate insights.

Skills

SQL

R

Python

Data Visualization

Education

Bachelor’s degree

Master's/Ph.D.

Tools

Looker

Job description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The Core Analytics Team is a centralized function to provide data-driven insights to business and products. We collaborate closely with our Product and Engineering teams to deliver the best experiences to our customers and maximize the value proposition for the business.

About the Role

Roku is looking for a Senior Data Scientist to join our Core Analytics team and focus on our Ads Manager business. With a focus on creating impact, you will collaborate with business partners, product managers, and engineers to solve challenging business/analytical problems. This role will play an integral part in influencing business decisions by identifying trends, developing measurement frameworks through designing A/B tests or leveraging causal inference methods, and creating customer segmentation based on behaviors and CLV to provide actionable insights and recommendations for targeting strategies. You will own problems end-to-end, delivering insights and models to drive customer conversions and building data pipelines, dashboards, and automated reports to support them. The successful analyst will tell a compelling data story that reads beyond the numbers and provides strategic insights. Being a thought partner to our executive business leaders, good communication and presentation will be a crucial aspect of this role.

For New York Only - The estimated annual salary for this position is between $132,000-$254,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Roku will be accepting applications for this position until May 27, 2025 [or until the position filled].

This role is hybrid and located in New York City.

What you'll be doing:

• Build reporting data pipelines and dashboards to ensure stakeholders can access accurate, timely, and actionable insights
• Design and execute A/B tests
• Work directly with stakeholders to understand key business questions that will accelerate the Ads Manager business
• Analyze structured and unstructured data and communicate insights to help stakeholders solve business problems, identify trends and make data-driven decisions
• Develop analytics tools (models, alerts, testing frameworks, etc.) to understand what drive the success of the Ads Manager product
• Deliver presentations to clearly and effectively communicate findings and recommendations to stakeholders
• Translate complex technical topics into clear business recommendations
• Provide feedback directly to leadership and stakeholders across the company on performance of various initiatives and untapped opportunities

We're excited if you have:

• A bachelor’s degree and 5+ years of advanced analytics experience or a Masters/Ph.D. with 3+ years of experience
• Strong SQL skills, and experience with BI tools like Looker
• Experience in R or Python
• Deep knowledge of experimental design and causal inference methods & expertise in A/B testing
• Experience with forecasting models such as SARIMA, Prophet, TFT, etc.
• Experience in data management, analytics, data science and reporting
• Highly independent and able to manage relationships with stakeholders
• Excellent communication and presentation skills with strong data visualization and action-oriented narrative for stakeholder and executive audiences
• A desire to proactively identify opportunities and propose solutions
• Have a bias towards action in resolving issues and identifying opportunities

#LI-EG1

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.