Senior Data Science and Analytics Analyst (Media Analytics)

Publicis Groupe; New York (NY); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World Program

Diversity & Inclusion initiatives

Job summary

Razorfish, a Publicis Groupe agency in the United States, seeks a Senior Analyst to support media analytics and measurement across campaigns. The role focuses on transforming data into insights that inform optimization and planning, partnering with media, strategy, and analytics teams to ensure accurate outputs and decision-ready results.

The Senior Analyst will build dashboards, contribute to learning agendas, and support in-flight optimization opportunities using tools like CM360, GA4, and

Qualifications

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Proficiency with analytics and visualization tools (Adobe Analytics, GA4, Tableau, Looker).
• Experience with data tools or automation (Excel, SQL, Funnel.io).

Responsibilities

• Analyze cross-channel media performance and deliver insights to optimize campaigns.
• Translate data into clear findings and actionable recommendations.
• Support development of measurement frameworks and learning agendas.
• Build dashboards and reports that are intuitive and decision-ready.
• Contribute to client/internal discussions with insight-driven input.
• Collaborate with cross-functional teams to ensure alignment on performance and insights.
• Assist in data automation and pipeline development (e.g., Funnel.io).

Skills

CM360

GA4

Tableau

Looker

Funnel.io

Excel

SQL

Tools

Adobe Analytics

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

We are seeking a highly analytical and detail-oriented Senior Analyst to support media analytics and measurement across campaigns. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and support future planning.

The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready—with a focus on enabling faster, smarter media decisions.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Translate data into clear findings and actionable recommendations
• Support development and execution of measurement frameworks and learning agendas
• Conduct audience, competitive, and performance analysis to inform strategy
• Partner with media teams to identify in-flight optimization opportunities
• Build and maintain dashboards and reports that are intuitive and decision-ready
• Support data automation and pipeline development (e.g., GCP, Funnel.io)
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insight-driven storytelling, not just data reporting

Core Capabilities (Strategy, Analytics & Tools)

• Applies measurement frameworks to analyze media performance and audience behavior
• Identifies performance drivers, trends, and optimization opportunities
• Synthesizes data across sources into clear, actionable insights
• Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel.io) to analyze and visualize data effectively
• Supports automation efforts to reduce manual reporting and improve efficiency
• Applies analytical thinking to answer business and campaign performance questions
• Maintains strong data quality, organization, and taxonomy standards

Communication & Collaboration

• Translates data into clear, concise insights and recommendations
• Contributes to client and internal discussions with fact-based, insight-driven input
• Supports development of polished presentations and reporting outputs
• Partners with cross-functional teams to ensure alignment on performance and insights
• Continuously improves deliverables to move from reporting toward insight-driven storytelling

Qualifications

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis
• Strong understanding of paid media metrics, performance drivers, and campaign structure
• Experience translating data into insights and actionable recommendations
• Familiarity with measurement frameworks and performance analysis approaches
• Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)
• Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar)
• Strong attention to detail and ability to deliver accurate, high-quality outputs
• Effective communication skills with ability to present insights clearly and concisely

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $112,554.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.