Senior Data Analyst, Marketing (SheMed)

eMed; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Care Plan

Retirement Plan

Life Insurance

Paid Time Off

Short Term Disability

Long Term Disability

Training & Development

Catered Breakfast and Lunch Daily

Wellness Resources

Job summary

SheMed, a Miami-based startup focused on women's health, seeks a Senior Data Analyst, Marketing to partner with the marketing team. You’ll measure performance across channels, build dashboards, and translate complex data into actionable insights for leadership.

Expect to own attribution frameworks, analyze CAC/LTV, forecast trends, and collaborate with data, product, medical and finance teams to optimize campaigns and growth strategies.

Qualifications

• 3–5+ years in marketing analytics or similar data-focused role.
• Experience in high-growth or subscription/healthcare startups is a plus.
• Strong ability to translate data into clear, non-technical narratives for leadership.
• Proficiency with SQL, Python or R, dbt and Tableau for analytics and reporting.
• Experience with CAC, LTV, churn, retention and cohort analysis.

Responsibilities

• Own marketing performance measurement across channels (Meta, Google, paid social, influencer partnerships).
• Develop attribution frameworks to evaluate acquisition, conversion, retention, and revenue.
• Partner with marketing to optimize campaigns, audiences, creatives and budgets.
• Analyze end-to-end customer journeys to identify opportunities and risks.
• Deliver insights to improve conversion, onboarding and lifecycle communications.
• Own reporting for subscription KPIs: CAC, LTV, payback, churn, retention, channel ROI.
• Build dashboards and self-serve reporting in Tableau for senior stakeholders.
• Translate analyses into clear, actionable recommendations for leadership.
• Collaborate with data, marketing, product, medical, and finance teams to align insights with priorities.
• Support analysis of customer engagement and health outcomes with clinical/product teams.

Skills

Marketing analytics

Advanced SQL

Python/R

dbt

Tableau

Cohort analysis

Forecasting

Storytelling

Stakeholder mgmt

Tools

SQL

Python

R

dbt

Tableau

Job description

At SheMed, our mission is to revolutionize women's health by providing accessible and personalized solutions tailored specifically for women. We are a startup consisting of enthusiastic people who are committed to empowering women with the knowledge and tools they need to take control of their health and well-being.

SheMed is an innovative and advanced weight loss program that is groundbreaking in the world of women’s health. We have an unwavering dedication to quality care, and strive to create a supportive and compassionate community where every woman can thrive and achieve optimal health. In doing so, we believe SheMed will be a strong force in closing the women’s health gap.

We are seeking a highly analytical, commercially minded Senior Data Analyst, Marketing to become a key partner to the marketing team at SheMed.

This role will be embedded within marketing, helping the team make smarter, faster, data-led decisions across acquisition, retention, customer journeys, and campaign performance. You will drive the measurement of key growth channels, including Meta, Google, and influencer partnerships, and provide clear insight into what is working, what is not, and where we should focus next.

You will play a critical role in connecting marketing behaviour with wider business performance, including subscription metrics, customer acquisition cost, lifetime value, and retention.

The ideal candidate combines strong technical expertise with excellent commercial judgement and communication skills. You should be comfortable working with complex datasets, but equally confident translating your analysis into clear, non-technical narratives for senior leadership.

Please note: This is an office-based role, Monday to Friday, 9am-6pm. We are based in Miami, Florida.

What You’ll Work On

• Own marketing performance measurement across channels including Meta, Google, paid social, affiliates, and influencer partnerships.
• Develop attribution frameworks to evaluate acquisition, conversion, retention, and revenue performance.
• Partner with marketing teams to optimise campaigns, audience targeting, creative performance, and budget allocation.
• Analyse the end-to-end customer journey to identify drop-off points, behavioural trends, and growth opportunities.
• Deliver insights to improve conversion, onboarding, CRM, lifecycle communications, retention, and customer value.
• Own reporting and analysis for key subscription KPIs including CAC, LTV, payback period, churn, retention, conversion rate, subscription growth, and channel ROI.
• Apply advanced analytics using SQL, Python, or R for cohort analysis, forecasting, predictive modelling, and Marketing Mix Modelling.
• Build and maintain dashboards and self-serve reporting in Tableau to support data-driven decision-making.
• Translate complex analysis into clear, actionable recommendations for senior stakeholders.
• Use SQL and dbt to develop trusted, scalable data models and analytics infrastructure.
• Collaborate with data, marketing, product, medical, finance, and leadership teams to align insights with business priorities.
• Support analysis of customer engagement and health outcomes in partnership with clinical and product teams.
• Proactively identify opportunities, challenge assumptions with evidence, and help teams move from data to decisions.

What We’re Looking For

• 3-5+ years of experience in marketing analytics, growth analytics, commercial analytics, or a similar data-focused role.
• Experience working in a high-growth, fast-paced environment, ideally within D2C healthcare, subscription, consumer health, wellness, ecommerce, or a startup environment.
• Strong experience analyzing paid marketing performance across channels such as Meta, Google, paid search, paid social, influencer, affiliates, or CRM.
• Experience owning and reporting on subscription or customer growth metrics, such as CAC, LTV, retention, churn, payback period, and cohort performance.
• Advanced SQL skills and experience working with large, complex datasets.
• Experience using dbt for data transformation, modeling, testing, and documentation.
• Strong Tableau experience, including building dashboards for senior stakeholders and non-technical users.
• Experience using Python or R for advanced analysis, predictive modeling, forecasting, or statistical modeling.
• Ability to translate complex datasets into clear, non-technical narratives that influence senior decision-making.
• Excellent communication, presentation, and stakeholder management skills.
• Experience with Marketing Mix Modelling or incrementality testing (Desireable)
• Experience with PostHog, Braze, or similar product analytics and CRM platforms (Desireable)
• Experience working with clinical, health, patient, or outcomes data (Desireable)

What We Offer

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k with Company Match)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long Term Disability
• Training & Development
• Catered Breakfast and Lunch Daily, Plus Snacks
• Wellness Resources