Senior Data Analyst, Marketing

Turo Inc.; San Francisco (CA); Hybrid; USD 146,000 - 182,000; Full time

Benefits offered by this job

Salary + equity

Health insurance

401(k) match

Learning stipend

Travel credit

Phone stipend

Paid time off

Holidays

Job summary

Turo is seeking a Senior Data Analyst to join the Analytics team in San Francisco, partnering with Global Owned Media. You’ll turn customer data into practical measurement frameworks that guide how we market and invest across promotions and channels.

You'll lead analyses, run experiments, segment users, and shape CDP data structures to power lifecycle insights. A strong SQL and BI toolkit, plus Python/R, help drive business actions and growth.

Qualifications

• 4+ years in marketing, growth, or product analytics.
• Experience designing and analyzing A/B tests and lift studies.
• Lifecycle and customer analytics across direct touchpoints.
• Experience interpreting measurement models (MMM, attribution) to guide decisions.
• Ability to translate metrics into actionable business actions.

Responsibilities

• Lead high-impact analyses and translate insights into recommendations.
• Design, run, and analyze experiments to measure incremental lift.
• Develop audience segments to improve targeting and engagement.
• Define data tracking requirements and data pipelines for lifecycle analytics.
• Measure retention and lifetime value to inform budget allocation.
• Communicate findings clearly to Marketing, Business, Product and Finance.

Skills

Marketing analytics

Experimentation

Lifecycle analytics

A/B testing

Data storytelling

SQL

Tools

SQL

Tableau

Domo

Power BI

Python/R

Job description

About the team

Turo is looking for a Senior Data Analyst to join our Analytics team in San Francisco, partnering directly with the Global Owned Media team. In this role, you’ll turn customer data into practical measurement frameworks that help us market smarter and more efficiently. You will bring strong analytical rigor and commercial judgment to deepen customer engagement, evaluate promotional spend, and guide how we invest across our marketing portfolio.

What you will do

• Lead High-Impact Analysis: Take on our most important business questions and drive them from initial hypothesis to concrete recommendation. You’ll dig into complex data, isolate what matters, and deliver clear takeaways that guide business decisions.


• Drive Experimentation: Partner with marketing teams to design, run, and analyze A/B tests and holdout groups. You’ll measure true incremental lift, uncover how customers respond to promos and incentives, and help shape a testing roadmap focused on the highest-upside opportunities.


• Build Smarter Segmentation: Turn behavioral and transactional data into clear audience segments. You’ll guide personalized targeting and ensure messages reach users at the moments that drive the highest engagement and return.


• Shape Customer Data Infrastructure: Partner with MarTech, Engineering, and Product teams to define CDP tracking requirements, new user attributes, and data pipelines. You will help design the underlying data structures needed to power advanced lifecycle and personalization initiatives.


• Measure Retention & Lifetime Value: Analyze repeat behavior, churn, and long-term customer value. Your findings will guide budget allocation across segments and channels to drive sustainable growth.


• Communicate Insights & Align Teams: Translate technical analysis into straightforward recommendations for leadership. You’ll partner across Marketing, Business, Product, and Finance so everyone is aligned on how we measure marketing impact.

Your profile

• 4+ years in marketing, growth, or product analytics, ideally in tech or a two-sided marketplace.


• Experimentation track record: Hands‑on experience designing, running, and analyzing A/B tests and incrementality lift studies.


• Lifecycle & customer analytics: Practical experience analyzing direct customer touchpoints (email, push, in-app), with a track record of measuring which incentives genuinely drive repeat behavior.


• Advanced measurement: Experience interpreting and applying outputs from measurement models (such as MMM, attribution frameworks, and lift tests) to guide strategic decisions.


• Commercial impact: Proven ability to evaluate customer economics (retention curves, repeat rate, LTV, promotional ROI) and translate those metrics into business action.


• Technical toolkit: Advanced SQL and experience building clear, functional dashboards in BI tools like Tableau, Domo, or Power BI. Python or R for data analysis is a strong plus.


• Analytical judgment: You do not just pull data. You connect your findings directly to business decisions and marketing strategy.


• Ownership: You take end‑to‑end accountability for your projects, move work forward without needing a strict checklist, and follow through until the business takes action.


• Communication: Ability to clearly explain complex data, methodologies, and trade‑offs to cross‑functional partners and leadership.


• AI fluency: Hands‑on experience using AI tools (such as Claude, Cursor, or Copilot) to accelerate coding, automate analysis, and work more efficiently.

Salary & Benefits

For this role, the target base salary range in San Francisco is $146,000–$182,000 annually. This role is also eligible for equity and benefits.

• Competitive salary, equity, benefits, and perks for all full‑time employees


• Employer‑paid medical, dental, and vision insurance (Country specific)


• Retirement employer match


• Learning & Development stipend to invest in your professional development


• Turo host matching program


• Turo travel credit


• Cell phone and internet stipend


• Paid time off to relax and recharge


• Paid holidays, volunteer time off, and parental leave


• For those who are in the office full‑time or hybrid we have in‑office lunch, office snacks, and fun activities

Location & Schedule

Turo highly values having employees working in‑office to foster a collaborative work environment and company culture. This is central to how we work, and this role will be subject to our current in‑office hybrid schedule that requires Turists to work in the office three days per week on Mondays, Wednesdays, and Thursdays. We expect that employees will meet these required in‑office days consistently as part of their role.

Diversity & Inclusion

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E‑Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [e-mail].

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes. Read more about the Turo culture according to Turo CEO, Andre Haddad.

Welcome to Turo Careers!