Senior, Data Analyst/BI Engineer

Dept; United States; Remote; USD 85,000 - 100,000; Full time

Benefits offered by this job

Healthcare, Dental, Vision

PTO

Paid Holidays

Job summary

DEPT® is seeking a Senior, Data Technology to design and build data collection systems across web and mobile. You’ll own end‑to‑end tag architecture, server‑side integrations, and conversion APIs while translating business goals into technical decisions.

You will drive data quality, validate releases, and collaborate with client engineers and the BI team to keep taxonomies consistent and scalable across accounts.

Qualifications

• 3–5 years in AdTech/MarTech or data architecture with hands‑on implementation.
• Ability to design data collection and activation frameworks across platforms.
• Deep experience with tag management systems and event‑based data design.
• Familiarity with mobile measurement, MMPs, and app analytics SDKs.
• Knowledge of privacy/consent ecosystems and their operational impact.
• Strong communication to present decisions to engineers and marketers.

Responsibilities

• Design and implement web data collection systems with data layer specs and event schemas.
• Own tag management and ad-tech platform configuration across environments from build to prod.
• Develop server‑side APIs and conversions integrations (Meta CAPI, GA4) and advise on match quality.
• Define mobile measurement specs and validate client releases for data accuracy.
• Translate measurement needs into technical decisions and guide client teams.
• Maintain data quality standards with validation, monitoring, and QA checks.
• Document architectures and decisions for engineers and business stakeholders.
• Collaborate with BI to ensure clean data flows and taxonomy consistency.
• Track privacy changes (Privacy Sandbox, ITP, ATT) and assess impact.
• Contribute to internal tooling and playbooks for the Marketing Tech practice.

Skills

AdTech

MarTech

digital measurement

data architecture

SDK events

privacy compliance

client communication

Tools

GTM

Tealium

Adobe Launch

Meta CAPI

Google Ads

Floodlight

Job description

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

As a Senior, Data Technology, you are a measurement and AdTech engineer who designs as well as builds. You take a client's business objectives and turn them into data collection systems that are accurate, durable, and understood by everyone who depends on them.

You work across web and mobile. On the web, you own implementation end to end: data layers, tag architecture, server-side integrations, and conversion APIs. On mobile, you define the measurement specifications client development teams build against, then validate what they ship.

You are credible in front of clients. You can walk a marketing stakeholder through why a number moved, then join a client engineering call and work through payload structure with their developers. You bring recommendations, not just questions, and you can defend the technical reasoning behind them.

This is a senior individual contributor role with real technical ownership. You will shape how measurement gets built on your accounts, make the calls that keep those systems sound, and grow into a broader architectural and advisory scope as you do.

What You’ll Do

• Design and implement web data collection systems, including data layer specifications, event schemas, tag architecture, and server-side integrations.
• Own tag management and AdTech platform configuration (GTM, Tealium, Adobe Launch) across environments, from build through QA to production release.
• Build and maintain conversion API and server-side event integrations (Meta CAPI, Google Ads Enhanced Conversions, Floodlight), and advise clients on match quality and signal durability.
• Define mobile measurement specifications for client development teams, including SDK event schemas, postback mappings, and conversion value logic, then validate their releases for data accuracy.
• Advise clients on implementation approaches and trade-offs, translating measurement requirements into technical decisions that their teams can act on.
• Set and hold the data quality standard on your accounts through validation logic, monitoring, and release QA that catches problems before clients do.
• Document architectures, schemas, and decision rationale in a form that serves engineers and business stakeholders alike.
• Collaborate with DEPT®'s Business Intelligence team so that collected data flows cleanly into reporting and taxonomies stay consistent across web and mobile.
• Track ecosystem and privacy changes (Privacy Sandbox, ITP, ATT) and assess what they mean for the implementations you own.
• Contribute to internal frameworks, tooling, and playbooks that strengthen DEPT®'s Marketing Technology practice.

What We’re Looking For

• 3–5 years of experience in AdTech, MarTech, digital measurement, or data architecture, with substantial hands‑on implementation experience.
• Proven ability to design and build data collection and activation frameworks across major advertising and analytics platforms.
• Deep hands‑on expertise with tag management systems, conversion APIs, and event‑based data design.
• Working knowledge of mobile measurement and attribution, including MMPs and app analytics SDKs, and how SDK events and postbacks are specified, validated, and debugged.
• Strong understanding of privacy and consent ecosystems (GDPR, CCPA, ATT, CMPs, server‑side tagging) and their operational implications.
• Excellent communication skills, with the credibility to present technical decisions to client engineers and explain their business impact to marketers.Self‑directed and organized, capable of owning multiple workstreams concurrently and driving them to completion with limited oversight.

Nice to Have

• Experience with mobile measurement partners (AppsFlyer, Adjust, Branch, Kochava) or app analytics SDKs (Firebase, Amplitude).
• Experience with event routing or CDP platforms (Segment, mParticle, Tealium, Snowplow, Hightouch).
• Experience deploying server‑side tagging in a cloud environment (GCP, AWS).
• Familiarity with identity, attribution, or clean room frameworks.
• SQL proficiency and exposure to cloud data ecosystems (BigQuery, Snowflake, AWS, GCP).

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage
• PTO
• Paid Company Holidays

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp‑certified company passionate about purpose‑driven work . Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner‑led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range

$85,000 - $100,000 USD