Account Lead, Paid Social

DEPT®; Oregon (WI); On-site; USD 96,000 - 120,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401K

PTO

Paid holidays

Parental leave

Job summary

DEPT® in the United States seeks an Account Lead, Paid Social, to drive end-to-end paid social programs for enterprise clients. You will lead Meta Ads strategy, build high-performing teams, and translate performance insights into client-ready roadmaps.

The role blends analytical rigor with creative thinking, coaching managers, onboarding new team members, and ensuring tests align with client goals. Competitive salary and benefits, with remote U.S. options.

Qualifications

• Minimum 5 years paid social advertising and minimum 2 years in management.
• Proven track record of scaling paid social programs for enterprise level or highly complex clients.
• Deep Meta Ads proficiency and ability to translate goals into tactics for clients.

Responsibilities

• Lead Meta Ads strategy across channels to drive client KPIs.
• Day-to-day Meta Ads contact for a large, complex client account.
• Own the client roadmaps, align tests with priorities and creative strategy.
• Stay updated on paid social trends in mobile and impact on goals.
• Establish processes and ensure use of Asana and QA standards.
• Oversee onboarding, delegation, and development of team members.

Skills

Paid social

Meta Ads

Team leadership

Strategic thinking

Communication

Tools

Asana

QA frameworks

Job description

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

As an Account Lead, Paid Social, you are a strategic paid media leader with a proven ability to manage complex, full-funnel paid social programs end to end. You excel at developing and executing advanced paid social strategies, building and leading high-performing teams, and translating performance insights into clear, compelling roadmaps and client-ready narratives. Your leadership blends analytical rigor, creative thinking, and a relentless focus on performance excellence—driving both client success and sustainable agency growth. As a trusted mentor and collaborative leader, you foster strong team cohesion and unlock individual potential through hands‑on coaching and thoughtful guidance. You take a deep‑dive approach to onboarding and development, helping new team members quickly understand client priorities, business objectives, platform best practices, and creative testing frameworks. In this role, you set the standard for paid social excellence—driving profitability, elevating strategic thinking, and empowering teams to consistently deliver outstanding results.

WHAT YOU’LL DO:

• Lead channel‑specific Paid Social strategy across Meta Ads, leveraging deep expertise in it to drive growth for client KPIs around user app acquisition.
• Serving as the day‑to‑day contact for Meta Ads for a large and complex client account, aligning strategy recommendations and optimisations with client objectives.
• Own the Meta Ads client’s social account roadmap, ensuring tests align with client priorities, performance goals, creative strategy, and cross‑channel initiatives.
• Stay up to date on paid social trends within the mobile space and maintain a consistent strategic narrative to the client and how the trends impact client business goals.
• Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks, and internal standards across teams.
• Ensure projects and tests are properly prioritised based on resourcing through clear dialogue across team members and the client.
• Serve as the senior point person for the internal team and client around test recommendations, proper set‑up and measurement to ensure results are measurable and applicable in order to grow performance.
• Build, develop, and lead high‑performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high‑impact team environments.

WHAT YOU BRING:

• A minimum of 5 years paid social advertising and minimum 2 years experience in management.
• A proven track record of successfully scaling paid social programs for enterprise level or highly complex clients.
• Deeply proficient Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct‑response tactics to clients and can get into the weeds when necessary.
• Excellent organisational, strategic, and communication skills: you’ll need to be able to oversee several projects and effectively communicate and teach optimisation tasks to multiple team members at once, all while looking for opportunities to streamline performance growth.
• Demonstrated ability to foster a collaborative, inclusive, and high‑performing team culture.
• Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.
• Strong problem‑solving skills and adaptability in navigating evolving platforms, market conditions, and client needs.

Additional things that will impress us:

• Prior work experience driving strategy and execution for mobile user app acquisition campaigns across Meta Ads.
• Strong knowledge of MMP (mobile measurement platform) attribution and iOS SKAN.

WHAT DO WE OFFER?

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier‑free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E‑Verify, meaning your Form I‑9 information will be sent to the federal government to confirm you are authorised to work in the U.S.

We are a B Corp‑certified company passionate about purpose‑driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner‑led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organisational impact. This is based on a 40‑hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range

$96,000—$120,000 USD