Senior Data Analyst, Annual Giving

Annual Giving Network LLC; Washington (District of Columbia); Hybrid; USD 70,000 - 112,000; Full time

Job summary

Annual Giving Network LLC in Washington, DC seeks a Senior Data Analyst to optimize annual giving strategies through data-driven insights. You will design dashboards, build audience segments, and develop predictive models to improve donor acquisition, retention, and upgrade strategies.

You will collaborate with Advancement Operations and IT to ensure data quality and integrate external data sources into the CRM, enabling data hygiene and campaign optimization across channels.

Qualifications

• Bachelor's degree plus 5 years relevant professional experience, or Master’s degree plus 3 years of experience.
• Experience with SQL, Python or R, and data visualization tools.
• Experience with advancement CRMs in higher education fundraising is preferred.

Responsibilities

• Design, build, and maintain dashboards to track KPIs, revenue projections and annual giving metrics.
• Build, test, and refine audience segmentation models for campaigns.
• Develop and maintain propensity models using statistical and ML techniques.
• Design, execute, and analyze A/B and multivariate tests across marketing channels.
• Ensure data integrity and streamline ETL pipelines with IT and data sources.

Skills

Advanced SQL

Python

R

Data visualization

CRM experience

Education

Bachelor's degree in a relevant field

Master’s degree preferred

Fields: Data Analytics, Statistics, CS, Economics

Tools

Power BI

Salesforce Education Cloud

Blackbaud CRM

Ellucian CRM Advance

Raiser’s Edge

Job description

The Senior Data Analyst, Annual Giving plays a critical role in optimizing annual giving strategies through data-driven insights. Reporting to the Assistant Vice President, Annual Giving, this position leverages descriptive, predictive, and prescriptive analytics to drive donor acquisition, retention, and upgrade strategies across all annual giving channels.

Job Description Summary

• Performance Reporting & Dashboards: Collaborate with Advancement Operations to design, build, and maintain interactive dashboards to track campaign KPIs, revenue projections, and annual giving metrics for advancement leadership.
• Campaign Analytics & Segmentation: Build, test, and refine audience segmentation models for annual giving campaigns to maximize response rates and return on investment (ROI).
• Predictive Modeling: Develop and maintain propensity models (e.g., likelihood to give, retention risk, major gift pipeline identification) using statistical and machine learning techniques.
• A/B Testing & Optimization: Design, execute, and analyze A/B and multivariate tests across marketing channels to continuously optimize donor engagement and conversion.
• Data Hygiene: Partner with Advancement Services, Communications, and IT to ensure high data integrity, streamline ETL pipelines, and integrate new external data sources into the CRM.

Minimum Qualifications

Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 5 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 3 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Preferred Qualifications

• Master’s Degree preferred.
• Bachelor’s degree in Data Analytics, Statistics, Computer Science, Economics, or a related field is desired.
• 3 – 5+ years of experience in data analysis, predictive modeling, or business intelligence—preferably within higher education advancement, non-profit fundraising, or direct response marketing is preferred.
• Advanced SQL; experience with statistical computing (Python or R); proficiency in data visualization tools (Power BI preferred)
• Hands-on experience with advancement CRMs (e.g., Salesforce Education Cloud, Blackbaud CRM, Ellucian CRM Advance, or Raiser’s Edge) is desired.
• Strong ability to translate complex technical/statistical findings into clear, actionable business insights for non-technical stakeholders

College/School/Department

University Advancement

Hiring Range

$70,068.63 – $111,965.33

Work Schedule

Monday – Friday: 9AM-5PM

Employee Onsite Status

Hybrid