Senior Cybersecurity Product Marketing Manager - Data Security Platform

Virtru; Washington (District of Columbia); On-site; USD 150,000 - 185,000; Full time

Job summary

An established industry player is seeking a Senior Cybersecurity Product Marketing Manager to shape the go-to-market strategy for its Data Security Platform. In this pivotal role, you will not only define the market approach but also craft compelling messaging that resonates with diverse audiences. You will leverage your extensive experience in product marketing and technical knowledge to drive adoption and engagement within the cybersecurity landscape. This innovative firm values creativity and collaboration, offering a dynamic environment where your contributions will significantly impact the protection of sensitive data for Fortune 500 companies and government agencies. If you thrive in a fast-paced, strategic role, this opportunity is perfect for you.

Qualifications

• 8+ years of product marketing leadership in enterprise-grade security solutions.
• Proven ability to bridge complex security concepts for diverse audiences.

Responsibilities

• Create strategic insights to impact potential customers.
• Develop product positioning and messaging for data security solutions.
• Serve as a liaison between Product, Sales, and Marketing teams.

Skills

Cybersecurity Product Marketing

Technical-Business Translation

Enterprise Security Knowledge

Developer Marketing

Strategic Go-to-Market Leadership

Education

Bachelor's Degree in Business, Marketing, Computer Science

Job description

Senior Cybersecurity Product Marketing Manager - Data Security Platform

Washington, DC

About Virtru:

Virtru is a leading data protection provider backed by some of the foremost venture capital firms in Silicon Valley and the Mid-Atlantic region. Today, more than ever, data demands respect, and that’s why Virtru is committed to changing the rules for data privacy. At Virtru, we equip our customers to take granular control of their data—everywhere it’s shared—through end-to-end encryption for Google, Microsoft, and other data sharing platforms.

Compensation: $150,000-185,000/year

We are looking for a Senior Product Marketing Manager to lead our go-to-market, sales enablement, and thought leadership programs for our zero trust SaaS applications. The ideal candidate possesses boundless curiosity, a broad skill set, and can move nimbly between strategic and tactical challenges.

About the Role

We seek a visionary Cybersecurity Product Marketing Leader to define and drive our go-to-market strategy for our mission-critical Data Security Platform. This isn't about executing a pre-defined playbook—you'll create that playbook, shaping positioning and thought leadership for technology that protects sensitive data across Fortune 500 companies and government agencies.

What You Will Be Doing

1. Market Insights: Create strategic insights into how we can impact potential customers.
2. Strategic Positioning: Develop product positioning and messaging that differentiates our data security solutions.
3. Commercial Readiness: Serve as a critical liaison between Product, Sales, and Marketing.
4. Technical Engagement: Develop strategies to drive adoption and engagement within technical communities.
5. Content Creation: Design and manage ongoing enablement initiatives.
6. Assess Competitive Landscape: Oversee the monitoring and operational reporting of the competitive landscape.

Required Qualifications and Experience

• Cybersecurity Product Marketing Experience: 8+ years of product marketing leadership in enterprise-grade security or data protection solutions.
• Technical-Business Translation: Proven ability to bridge complex security concepts for diverse audiences.
• Technical Security Knowledge: Strong understanding of enterprise security architecture and regulatory compliance frameworks.
• Developer Marketing Experience: Technical aptitude with experience developing API/developer-focused marketing strategies.
• Strategic Go-to-Market Leadership: Successful execution of 8+ large-scale software product launches.

Education

• Bachelor's Degree in Business, Marketing, Computer Science, or related field or equivalent work experience.

Virtruvian qualities that will set you up for success:

• Thinking outside of the box to respectfully challenge your teammates and managers.
• Strong sense of urgency with an action-oriented mindset.
• Able to collaborate and adapt to shifting priorities.

Virtru is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. Virtru is an Equal Opportunity Employer.