Senior Cybersecurity Product Marketing Manager - Data Security Platform

Virtru; Washington (District of Columbia); Remote; USD 150,000 - 185,000; Full time

Job summary

An established industry player is seeking a Senior Cybersecurity Product Marketing Manager to lead innovative strategies for a cutting-edge Data Security Platform. In this dynamic role, you will craft the go-to-market strategy, develop compelling product messaging, and engage with technical communities to drive adoption. You'll collaborate closely with product management and sales teams to ensure successful execution of marketing initiatives. This role is perfect for a visionary leader passionate about data protection and cybersecurity, eager to make a significant impact in a fast-paced environment that values creativity and professional growth.

Benefits

Remote-First Approach

Flexible PTO policy

$1,500 annual Learning & Development Stipend

Internal mobility options

Frequent company-sponsored Team Celebrations

Access to an Employee Assistance Program

Access to Headspace

High degree of flexibility

Qualifications

• 8+ years of product marketing leadership in cybersecurity or data protection.
• Proven ability to bridge complex security concepts for diverse audiences.

Responsibilities

• Define and drive go-to-market strategy for Data Security Platform.
• Develop product positioning and messaging to differentiate solutions.

Skills

Cybersecurity Product Marketing

Technical-Business Translation

Technical Security Knowledge

Developer Marketing

Strategic Go-to-Market Leadership

Competitive Positioning

Sales Enablement

Content Creation & Storytelling

Analytical Mindset

Competitive Intelligence

Education

Bachelor's Degree in Business, Marketing, or Computer Science

Certification in the Pragmatic Marketing Framework

Tools

Google Workspace

M365

Job description

Senior Cybersecurity Product Marketing Manager - Data Security Platform

Washington, DC

About Virtru:

Virtru is a leading data protection provider backed by some of the foremost venture capital firms in Silicon Valley and the Mid-Atlantic region. Today, more than ever, data demands respect, and that’s why Virtru is committed to changing the rules for data privacy. At Virtru, we equip our customers to take granular control of their data—everywhere it’s shared—through end-to-end encryption for Google, Microsoft, and other data sharing platforms.

At Virtru, our motto is "Respect the people. Respect the data." Respecting data means keeping it secure and protected at all times across its entire lifecycle.

Working at Virtru, you'll be inspired by colleagues who are passionate about the work they do. We are dedicated to creating an atmosphere that sparks creativity, connection, and professional growth while empowering each other to do our best work.

Compensation: $150,000-185,000/year

We are looking for a Senior Product Marketing Manager to lead our go-to-market, sales enablement, and thought leadership programs for our zero trust SaaS applications. The ideal candidate possesses boundless curiosity, a broad skill set, and can move nimbly between strategic and tactical challenges.

About the Role

We seek a visionary Cybersecurity Product Marketing Leader to define and drive our go-to-market strategy for our mission-critical Data Security Platform. This isn't about executing a pre-defined playbook—you'll create that playbook, shaping positioning and thought leadership for technology that protects sensitive data across Fortune 500 companies and government agencies.

What You Will Be Doing

Market Insights: Create strategic insights into how we can impact potential customers. Collaborate with Product Management and Sales to develop targets, personas, and buyer insights for technical and business decision-makers across enterprise and government sectors.

Strategic Positioning: Develop product positioning and messaging that differentiates our data security solutions in the crowded cybersecurity landscape.

Commercial Readiness: Serve as a critical liaison between Product, Sales, and Marketing to ensure seamless product strategy execution.

Technical Engagement: Develop strategies to drive adoption and engagement within technical communities, particularly for developer-focused offerings.

Content Creation: Design and manage ongoing enablement initiatives that equip Sales and channel partners with up-to-date tools and messaging.

Assess Competitive Landscape: Oversee the monitoring and operational reporting of the competitive landscape, including SWOT, positioning, and pricing analysis of key competitors in the enterprise security and data protection markets.

Required Qualifications and Experience

• Cybersecurity Product Marketing Experience: 8+ years of product marketing leadership in enterprise-grade security or data protection solutions.
• Technical-Business Translation: Proven ability to bridge complex security concepts for diverse audiences.
• Technical Security Knowledge: Strong understanding of enterprise security architecture and regulatory compliance frameworks.
• Developer Marketing Experience: Experience developing API/developer-focused marketing strategies.
• Strategic Go-to-Market Leadership: Successful execution of large-scale software product launches.
• Competitive Positioning: Ability to create differentiated value propositions in competitive security markets.
• Sales Enablement Excellence: Experience building comprehensive technical sales tools.
• Content Creation & Storytelling: Outstanding communication capabilities.
• Analytical Mindset: Strong orientation to data-driven decision-making.
• Competitive Intelligence: Experience monitoring security market trends.

Additional Preferred Qualifications

• Experience bringing security solutions to market in CIV/DOC-IC market segments.
• Strong working knowledge of data security market and solutions.
• Previous SaaS or on-premises platform product marketing experience.
• Strong working knowledge of Google Workspace, M365, and similar collaboration apps.
• International product marketing experience.

Education

• Bachelor's Degree in Business, Marketing, Computer Science, or related field.
• Preferred: Certification in the Pragmatic Marketing Framework or other relevant security certifications.

Virtruvian qualities that will set you up for success:

• Thinking outside of the box to respectfully challenge your teammates.
• Strong sense of urgency with an action-oriented mindset.
• Able to collaborate and adapt to shifting priorities.
• Comfortable with asynchronous communication.

PERKS & BENEFITS

At Virtru, we believe people do their best work when their wellbeing is put first. This is why we make your wellbeing our priority with a thoughtful and holistic program that encompasses Occupational, Mental, Social, Physical, and Environmental Wellness.

• A Remote-First Approach.
• A Flexible PTO policy.
• A $1,500 annual Learning & Development Stipend.
• Internal mobility options.
• Frequent company-sponsored Team Celebrations.
• Access to an Employee Assistance Program.
• Access to Headspace.
• A high degree of flexibility.

In addition to wellbeing, Virtru places a strong emphasis on diversity, equity, inclusion, and belonging. Our DE&I Council is dedicated to fostering an inclusive workplace.

Virtru is currently operating in a remote-first capacity; however, there are plenty of opportunities to connect with the team in person throughout the year.

Virtru is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. Virtru is an Equal Opportunity Employer.

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