Senior Customer Manager - Demand Platforms

Mars (New); Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Company bonus

Mars University learning & development

Job summary

Mars Snacking, a global Division of Mars, is seeking an ODD Lead, Digital Commerce to drive strategy, analytics and performance across last-mile delivery platforms, marketplaces and emerging commerce models for brands like KIND, RXBAR, EGGO, POP-TARTS and Rice Krispies.

You will translate platform performance and shopper insights into scalable playbooks, partner with Sales, Marketing, Finance and Retail Teams, and help shape Mars Digital Commerce practices worldwide.

Qualifications

• 5+ years in CPG, Sales, Digital Commerce, or related commercial function.
• 2+ years managing commercial strategies or media execution on last-mile platforms.
• Strong understanding of digital commerce levers and retail media.
• Ability to translate data and insights into clear strategies.
• Proven collaboration across functions and senior stakeholders.

Responsibilities

• Lead omni-commerce analytics, sales performance reporting, forecast attainment, share growth, and performance optimization across platforms.
• Develop and execute commercial strategies across Instacart, DoorDash, Uber Eats, GoPuff, DashMart and emerging platforms.
• Co-lead digital merchandising, digital shelf, retail media, marketplace activation, and connected commerce strategies.
• Build scalable playbooks and test-and-learn models across On-Demand Delivery and marketplaces.
• Partner cross-functionally with Sales, Marketing, Finance, Category Leadership and Global Digital Commerce teams.
• Support joint business planning with platform partners and identify added-value media opportunities.
• Serve as a subject matter expert linking external platform expertise with Mars best practices.
• Communicate complex insights to senior leaders with clear recommendations.

Skills

CPG Sales & Digital Commerce

Customer relationships

Data-driven insights

Influence & collaboration

Last-mile platforms

Tools

Instacart

DoorDash

Uber Eats

GoPuff

DashMart

Job description

Job Description: Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what’s next for Snacking. It’s home to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations. We’re looking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We’re proudly part of Mars, while also building something boldly different. If this inspires and energizes you, you’ve found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

The ODD Lead, Digital Commerce leads Accelerator's On-Demand Delivery and Marketplace Commerce agenda, with responsibility for driving strategy, execution, analytics, and performance across last-mile delivery platforms, marketplaces, and emerging commerce models. This role will support the Accelerator business across brands including KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, Pure Organic®, Eggo®, Rice Krispies Treats®, and Pop-Tarts®, with a focus on accelerating growth across platforms such as Instacart, Amazon, DoorDash, Uber Eats, GoPuff, and DashMart. As the Accelerator division continues to evolve, this role will help build the commercial and operating muscle needed to win in digital commerce. The ODD Lead will translate platform performance, shopper behavior, retail media learnings, and customer opportunities into scalable strategies, repeatable playbooks, and clear execution models that can be applied across brands, customers, and markets. This role will also serve as a key connector into the broader Mars Snacking Digital Commerce and Route-to-Market ecosystem, helping ensure Accelerator is both adopting and shaping global best practices across On-Demand Delivery, marketplaces, digital merchandising, retail media, performance marketing, and connected commerce. The role is expected to build capability by transforming successful customer programs, platform partnerships, and test-and-learn initiatives into scalable growth models and best practices.

Job Responsibilities

• Lead omni-commerce analytics, sales performance reporting, forecast attainment, share growth, and performance optimization across key digital commerce, marketplace, and last-mile delivery platforms.
• Develop and execute commercial strategies across Instacart, DoorDash, Uber Eats, GoPuff, DashMart, and emerging commerce platforms to accelerate growth, improve conversion, and expand household penetration.
• Co-lead digital merchandising, digital shelf, retail media, marketplace activation, and connected commerce strategies, ensuring platform execution is linked to broader brand, customer, and commercial priorities.
• Build scalable playbooks, execution standards, and test-and-learn models across On-Demand Delivery, marketplaces, retail media, digital merchandising, and last-mile activation, with the ability to scale learnings across Accelerator brands and into broader Mars Digital Commerce forums.
• Partner cross-functionally with Sales, Marketing, Finance, Category Leadership, Retail Media, Customer Teams, and Global Digital Commerce partners to align priorities, remove barriers, and deliver shared commercial outcomes.
• Support joint business planning with strategic platform partners, including identifying added-value media opportunities, bespoke insights, commercial unlocks, and tri-party arrangements across customers, platforms, and brands.
• Serve as a subject matter expert and global capability connector, bringing external platform expertise and internal Mars best practices together to shape how Accelerator wins across evolving commerce models.
• Communicate complex platform, media, and performance insights to senior leaders, cutting through the noise to surface the “so what,” commercial opportunity, and recommended action.

Qualifications Required

• 5+ years of experience in CPG, Sales, Digital Commerce, Shopper Marketing, Retail Media, Category Management, or a related commercial function.
• 2+ years of experience managing commercial strategies, customer relationships, or media execution across last-mile delivery platforms such as Instacart, DoorDash, Uber Eats, or similar partners.
• Strong understanding of digital commerce growth levers, including assortment, content, search, digital shelf, retail media, promotions, loyalty, marketplace execution, and performance analytics.
• Proven ability to translate data, customer insights, and platform performance into clear commercial strategies and action-oriented recommendations.
• Demonstrated ability to influence outcomes across functions, seniority levels, and stakeholders without complete authority.

Preferred Experience

• Experience managing retail media investments and optimization strategies that drive measurable sales, share, and conversion outcomes.
• Experience developing connected commerce, digital shelf, marketplace, or omni-channel growth strategies across grocery, drug, dollar, discount, pure-play, or delivery-based retail partners.
• Experience supporting or leading joint business planning, strategic customer negotiations, added-value media opportunities, and test-and-learn programs.
• Experience working in a global, regional, or highly matrixed environment, with the ability to translate local market execution into scalable enterprise best practices.
• Entrepreneurial mindset with the ability to thrive in fast-paced, evolving organizations and build capabilities from the ground up.

What to Expect from Mars

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus. The base pay range for this position at commencement of employment is between USD 134,400.00 - USD 184,800.00. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
• Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®.
• Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™.
• Headquartered in McLean, VA, Mars operates in more than 80 countries.
• The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.