Senior CRM Strategist

VML; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

A leading marketing agency is seeking a Senior CRM Strategist to craft innovative strategies for a luxury automotive brand. This role involves collaboration across teams to ensure culturally relevant strategies and measurable impact. Ideal candidates will have a strong background in loyalty programs and consumer insights.

Qualifications

• 3-5+ years of experience in owner loyalty and retention programs.
• Experience with automotive, luxury, or premium brands is highly desirable.

Responsibilities

• Lead the development of owner strategies to build loyalty and retention.
• Analyze data, research trends, and extract insights to inform strategies.

Skills

Collaboration

Analytical Thinking

Creativity

Consumer Behavior

Presentation Skills

Tools

CRM

Digital Platforms

Job description

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About Hudson Rouge

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people spread across New York, Detroit, Shanghai, Toronto, and Mexico City, who care for each other and our clients. We pride ourselves on doing the un-usual and seek unusual talent—people excited about doing their best work and growing with us. We emphasize the highest levels of craft and concept.

About The Job

Reporting to the CSO, the Senior Strategist will support the strategic charge for a highly recognizable automotive brand. This role requires creativity, analytical thinking, and market insight. You will collaborate with creative, account, and data teams to ensure strategies are culturally relevant and consumer-focused. Your goal? Craft innovative strategies that differentiate the brand and resonate across digital and experiential campaigns.

What You'll Do

1. Owner Strategy: Lead the development of owner strategies to build loyalty and retention.
2. Customer Journey Mapping: Partner with analytics teams to map consumer journeys and identify key touchpoints.
3. CRM and 1:1: Develop and optimize membership reward programs and incentives, packaging owner benefits via direct marketing.
4. Market & Consumer Insights: Analyze data, research trends, and extract insights to inform strategies and uncover growth opportunities.
5. Client Collaboration: Build strong client partnerships and translate business objectives into strategies.
6. Thought Leadership: Stay ahead of industry and cultural trends, contributing to the agency's strategic vision.
7. Performance Measurement: Develop KPIs, monitor campaigns, and iterate strategies for measurable impact.

What We're Looking For

• 3-5+ years of experience in owner loyalty and retention programs, agency or client-side.
• Experience with automotive, luxury, or premium brands is highly desirable.
• Deep understanding of consumer behavior, cultural trends, and digital ecosystems.
• Ability to turn data and insights into compelling brand narratives.
• Strong collaboration and interpersonal skills to influence creative ideas and build trust.
• Excellent presentation skills with storytelling ability backed by logic and insight.
• Familiarity with CRM, digital platforms, and multi-channel campaigns.

The salary range is $60,000-$140,000 USD, with individual compensation based on various factors. We offer a competitive benefits package. Our hybrid work model involves teams in the office about four days a week. Accommodations or flexibility needs should be discussed during the interview.

WPP (Hudson Rouge) is an equal opportunity employer committed to diversity and inclusion. For more info, visit our website and follow us on social media.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industry: Advertising Services

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